The Business of Spirits 2024 pdf epub mobi 电子书

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发表于2024-12-25

The Business of Spirits 2024 pdf epub mobi 电子书

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出版者:Kaplan

作者:Rothbaum, Noah

出品人:

页数:208

译者:

出版时间:2007-9

价格:$ 28.19

装帧:HRD

isbn号码:9781427754752

丛书系列:

图书标签: 酒

The Business of Spirits 2024 pdf epub mobi 电子书图书描述

Walk into a liquor store today and you'll be faced with an unprecedented variety of vodka, gin, whisky, cognac, rum and even tequila. In the past decade, the amount of spirits sold in bars, stores and restaurants has climbed nearly sixty percent. Celebrating the acumen of the businessmen and craftsmen responsible for this phenomenal sales growth, "The Business of Spirits: How Savvy Marketers, Innovative Distillers, and Entrepreneurs Changed How We Drink, " is a cocktail of history and insight into a rapidly growing industry. Journalist Noah Rothbaum takes readers from the cellars of Cognac, France, to the Scottish Highlands to the agave fields of Mexico to find out what's now driving this age old industry. The book explores new production techniques, cutting-edge marketing campaigns and introduces a new crop of crafty entrepreneurs.

The Business of Spirits 2024 pdf epub mobi 电子书

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