李伯特(Barry Libert)& 史班特(Jon Spector)
李伯特(Barry Libert):美國Shared Insights執行長、前安達信Arther Anderson總裁
史班特(Jon Spector):前華頓學院副校長,現任學校聯閤會CEO
撰寫本書的構想是由李伯特(Barry Libert)及史班特(Jon Spector)所發起。以維基百科為基本模式,集結網路上數韆名部落客、播客、潛在作者,以及誌願編輯者共同撰寫而成。這個計劃由培生教育齣版集團(Pearson Education)、華頓商學院齣版社(Wharton School Publishing)、華頓商學院SEI高階管理研究中心(SEI Center for Advanced Studies in Management)、麻省理工學院集體智慧與見解共享中心(Center for Collective Intelligence and Shared Insights)共同贊助的計劃,也是第一本集結社群智慧來創造並發行的書。
Wikinomics and The Wisdom of Crowds identified the phenomena of emerging social networks, but they do not confront how businesses can profit from the wisdom of crowds. WE ARE SMARTER THAN ME by Barry Libert and Jon Spector, Foreword by Wikinomics author Don Tapscott, is the first book to show anyone in business how to profit from the wisdom of crowds. Drawing on their own research and the insights from an enormous community of more than 4,000 people, Barry Libert and Jon Spector have written a book that reveals what works, and what doesn't, when you are building community into your decision making and business processes. In We Are Smarter Than Me , you will discover exactly how to use social networking and community in your business, driving better decision-making and greater profitability. The book shares powerful insights and new case studies from product development, manufacturing, marketing, customer service, finance, management, and beyond. You'll learn which business functions can best be accomplished or supported by communities; how to provide effective moderation, balance structure with independence, manage risk, define success, implement effective metrics, and much more. From tools and processes to culture and leadership, We Are Smarter than Me will help you transform the promise of social networking into a profitable reality.
發表於2024-11-16
We Are Smarter Than Me 2024 pdf epub mobi 電子書 下載
圖書標籤: web2.0
We Are Smarter Than Me 2024 pdf epub mobi 電子書 下載