Pricing and Revenue Optimization

出版者:Stanford Business Books

作者:Robert Phillips

页数:368

出版时间:2005-8-5

价格:USD 64.95

装帧:Hardcover

isbn号码:9780804746984

图书标签:教材textbook美国营收英文原版定价MSBA2017

This is the first comprehensive introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of "yield management" in the commercial airline industry down to more recent successes of markdown management and dynamic pricing, the application of mathematical analysis to optimize pricing has become increasingly important across many different industries. But, since pricing and revenue optimization has involved the use of sophisticated mathematical techniques, the topic has remained largely inaccessible to students and the typical manager.

With methods proven in the MBA courses taught by the author at Columbia and Stanford Business Schools, this book presents the basic concepts of pricing and revenue optimization in a form accessible to MBA students, MS students, and advanced undergraduates. In addition, managers will find the practical approach to the issue of pricing and revene optimization invaluable.

用户评价

Too much heuristics

Too much heuristics

通俗性和专业性并重，结构非常清晰，语言简洁有力。

层次很清晰，小而精。开篇先讲了很多类似传统经济学价格需求函数的价格理论，但是更侧重市场中的某个经营者，而非整个市场。分析了价格区分。随之是定价优化。然后是收益管理，侧重于 perishible 资源的最优分配。

层次很清晰，小而精。开篇先讲了很多类似传统经济学价格需求函数的价格理论，但是更侧重市场中的某个经营者，而非整个市场。分析了价格区分。随之是定价优化。然后是收益管理，侧重于 perishible 资源的最优分配。