Pricing and Revenue Optimization 2024 pdf epub mobi 电子书

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发表于2024-06-27

Pricing and Revenue Optimization 2024 pdf epub mobi 电子书

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出版者:Stanford Business Books

作者:Robert Phillips

出品人:

页数:368

译者:

出版时间:2005-8-5

价格:USD 64.95

装帧:Hardcover

isbn号码:9780804746984

丛书系列:

图书标签: 教材 textbook 美国营收英文原版定价 MSBA 2017

Pricing and Revenue Optimization 2024 pdf epub mobi 电子书图书描述

This is the first comprehensive introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of "yield management" in the commercial airline industry down to more recent successes of markdown management and dynamic pricing, the application of mathematical analysis to optimize pricing has become increasingly important across many different industries. But, since pricing and revenue optimization has involved the use of sophisticated mathematical techniques, the topic has remained largely inaccessible to students and the typical manager.

With methods proven in the MBA courses taught by the author at Columbia and Stanford Business Schools, this book presents the basic concepts of pricing and revenue optimization in a form accessible to MBA students, MS students, and advanced undergraduates. In addition, managers will find the practical approach to the issue of pricing and revene optimization invaluable.

Pricing and Revenue Optimization 2024 pdf epub mobi 电子书

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