Pricing and Revenue Optimization 2024 pdf epub mobi 電子書 下載

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Pricing and Revenue Optimization pdf epub mobi 著者簡介

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Pricing and Revenue Optimization pdf epub mobi 圖書描述

This is the first comprehensive introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of "yield management" in the commercial airline industry down to more recent successes of markdown management and dynamic pricing, the application of mathematical analysis to optimize pricing has become increasingly important across many different industries. But, since pricing and revenue optimization has involved the use of sophisticated mathematical techniques, the topic has remained largely inaccessible to students and the typical manager.

With methods proven in the MBA courses taught by the author at Columbia and Stanford Business Schools, this book presents the basic concepts of pricing and revenue optimization in a form accessible to MBA students, MS students, and advanced undergraduates. In addition, managers will find the practical approach to the issue of pricing and revene optimization invaluable.

Pricing and Revenue Optimization 2024 pdf epub mobi 電子書 下載

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發表於2024-06-21

Pricing and Revenue Optimization 2024 pdf epub mobi 電子書 下載

Pricing and Revenue Optimization 2024 pdf epub mobi 電子書 下載

Pricing and Revenue Optimization 2024 pdf epub mobi 電子書 下載

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Pricing and Revenue Optimization pdf epub mobi 讀後感

圖書標籤: 教材  textbook  美國  營收  英文原版  定價  MSBA  2017   

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