Kiss & Sell 2024 pdf epub mobi 电子书

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发表于2024-11-12

Kiss & Sell 2024 pdf epub mobi 电子书

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出版者:AVA Publishing

作者:Robert Sawyer

出品人:

页数:184

译者:

出版时间:2006-10-01

价格:USD 39.95

装帧:Paperback

isbn号码:9782940373468

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图书标签: Advertising

Kiss & Sell 2024 pdf epub mobi 电子书图书描述

"Kiss & Sell: Writing for Advertising (Redesigned & Rekissed)" is an exploration of all aspects of copywriting. The book discusses different subjects and media, from print and broadcast to interactive media, as well as tactics and strategies employed by copywriters. The text is supported by insightful interviews with leading practitioners and a wide variety of some of the most successful advertising copy ever produced. "Kiss & Sell" does not judge the work it uses to illustrate its various points. There are no right and wrong examples. Instead, the book helps students as well as professionals to distinguish between their tastes or preferences and an objective or critical reading of the examples.

Kiss & Sell 2024 pdf epub mobi 电子书

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