作 者

[美] 雷德•海斯蒂（Reid Hastie）畢業於加州大學聖迭戈分校和耶魯大學，在哈佛大學開始其學術工作，積極尋求校外研究的機會，在醫院和法庭中展開關於醫療和法律決策的研究。他的研究興趣在於認知心理學的方法和理論在判斷決策方麵的應用。他終生緻力於現實情境中的研究，包括醫療決策、法律決策、天氣預報、消費者和商業金融決策等領域。

羅賓•道斯（Robyn M. Dawes）1958年獲得哈佛大學哲學學士，後進入密歇根大學臨床心理學係。兩年後，他懷著對行為決策、社會互動和態度測量的興趣進入瞭數學心理學係（1963 年獲得博士），並在數學方麵完成瞭研究生教育。1985年鞦轉到卡耐基梅隆大學，在社會和決策科學係擔任心理學教授，他現在是Charles J. Queenan，Jr. 大學的教授。道斯發錶過150 多篇論文、齣版瞭6 部書籍。

譯 者

謝曉非

北京大學心理學係教授，博士生導師。浙江大學心理學係碩士，中國科學院心理研究所博士，研究領域為組織行為學和人力資源管理，在培訓、風險決策與判斷方麵承擔多項國傢自然科學基金項目，參與王曉田博士領導的美國國傢自然科學基金“Division of Decision Risk and Management. Risky Choices in Social and Cultural Contexts ”。

李紓

中國科學院心理學研究所社會與工程心理學研究室研究員，博士生導師。浙江大學心理係碩士，澳大利亞新南威爾士大學（University of New South Wales）博士。研究領域為“確定、不確定及風險狀態下的行為抉擇”。

First Edition, Winner of the prestigious William James Award from the American Psychological Association An understanding of the principles of rational decision making can help students improve the quality of their lives. Intended as an introductory textbook, the material in Rational Choice in an Uncertain World is not only of scholarly interest, but practical as well. Created specifically for courses on judgement and decision-making, this book makes research readily accessible to both undergraduate and graduate students. This Second Edition of the award-winning book, Rational Choice in an Uncertain World (1988) by Robyn M. Dawes, is sure to interest and enlighten students at all levels. This new edition features: * New student friendly chapter introductions as well as conclusions and cross-references between chapters. * Award-winning authors are respected professors with over 30 years of experience in the field. * Practical, everyday examples from such areas as finance, medicine, law, and engineering.* Comprehensive and up-to-date information keep this edition abreast of the changing ideas within the discipline * Additional discussion of the descriptive, psychological models of decision making to expand upon the original emphasis on normative, rational, 'Expected Utility Theory' models. Equipped with this knowledge and an understanding of the principles of rational decision making, both undergraduate and graduate students can help improve the quality of their choices and, thus, their life.