Persuasion

出版者:Sage Pubns

作者:Brock, Timothy C. (EDT)/ Green, Melanie C. (EDT)

页数:368

出版时间:2005-1

价格:$ 108.48

装帧:Pap

isbn号码:9780761928096

具体描述

'It bodes well for the teaching and giving away of psychology that so many respected researchers are able and willing to write well and simplify without oversimplifying their findings...The contributors represent an unusual breadth of disciplines and academic rank, yet, while preserving their own style of writing, they present important material in a provocative, engaging, and interesting fashion. The scholarship behind the writing and the findings is incontrovertible. This book should have wide appeal not only for advanced undergraduates in psychology but also to a variety of other disciplines, such as marketing, political science, and advertising' - PsycCRITIQUES: Contemporary Psychology , APA Review of Books.Persuasion is a powerful force - it can be used to reconfigure millions of minds and hearts. The key targets of persuasion are our attitudes and opinions. Whether it is an attitude toward a political candidate, a social policy, an organization, a person, or a consumer product, the power of persuasion can remake us into persons who are irrevocably changed. Sometimes imperceptibly, often times dramatically. This Second Edition has been revised and updated to reflect new research from the past decade. It includes entirely new chapters on prejudice, persuasiveness of narratives, mass media and political persuasion, small groups and advertising.This title includes up-to-date coverage of key topics that are authored by leading psychology-of-persuasion researchers, making this the most comprehensive and authoritative textbook on persuasion. It uses an engaging writing style that avoids highly technical language, along with syndicated cartoons, photos, and advertisements to enhance student comprehension. It includes a comprehensive glossary at the end of the book for the necessary technical terms. It provides end-of-chapter summaries and a full set of references to guide students to more in-depth resources on each topic.

作者简介

Timothy C. Brock has published articles and book chapters on a wide variety of topics in the psychology of persuasion, including effects of salesperson-consumer similarity on purchasing behavior; the role of cognitive responses in determining acceptance of persuasive messages; processing of unintelligible persuasive messages; and the effect of cognitive tuning on attitude change persistence. He has authored, coauthored, and edited nine books, most on attitudes and persuasion. Dr. Brock is currently Professor of psychology at Ohio State University.

Melanie C. Green has focused her research on the mechanisms of narrative persuasion, as well as the ways in which technology affects social interactions. She has published articles and chapters on these topics, and she is the co-editor of the book, Narrative Impact: Social and Cognitive Foundations (with J.J. Strange and T.C. Brock). Dr. Green is currently Assistant Professor of psychology at the University of Pennsylvania.

用户评价

这部作品的魅力在于其后劲十足。它不是那种读完就扔在一边的畅快淋漓的读物，而更像是陈年的酒，初品时或许觉得回味略显平淡，但随着时间的推移，那些细腻的情感纠葛和哲学思考会慢慢渗透出来，让你忍不住重新拾起。我尤其欣赏作者在处理“宽恕”这一主题时的复杂性。它不是简单的原谅与被原谅，而是涉及到自我认知、时间流逝和对往事重估的漫长过程。书中的某些关键性的误解和错过，虽然令人扼腕叹息，但从某种意义上说，正是这些缺憾构成了人物的深度。我能感受到那种被生活磨砺后的成熟与释然，那种不再追求完美结局，而是接纳生活本身不完美状态的勇气。这种成熟稳重的叙事基调，使得整本书读起来踏实而有力量，它教导我们，真正的成长，往往伴随着对过去的温柔和解。

初读此书，最大的感受是其语言风格的典雅与克制。它不像某些现代小说那样直白地倾泻情感，而是用一种近乎古典的、富有韵律感的笔触，将那些压抑的情感层层剥开。作者对措辞的选择极为考究，即便是最寻常的对话，也带着一种时代特有的礼节感和距离感，这种距离感恰恰是制造张力的绝佳手段。我尤其留意到作者对于环境光影的描摹，那种英式乡间特有的那种带着湿润感的朦胧光线，似乎总是在暗示着某种尚未明朗的未来。故事中的冲突，更多的是内在的，是角色们在面对过去决定与当下诱惑时的自我辩驳，外在的波澜不算壮阔，但内在的地震却足以撼动人心。我花了不少时间去品味那些看似不重要的场景，因为我发现，往往在那些看似闲笔的地方，隐藏着解读人物动机的关键线索。这要求读者必须保持专注，去捕捉那些细微的语气变化和眼神交流，才能真正体会到那种“欲语还休”的魅力。

如果要用一个词来概括这部作品，我想是“潜流”。表面上，故事线索清晰，人物互动也遵循着既定的社交规范，但真正精彩的地方，都隐藏在水面之下。作者高明地运用了“未竟之语”和“悬而未决”的技巧，使得每一段看似平静的对话都充满了潜在的张力。我常常会停下来，反复揣摩某个人物在某一刻为何没有说出实话，或者为何选择了那样一条看似不合逻辑的道路。这种对“选择背后的动机”的深入剖析，是本书最吸引我的地方。它不是在告诉我们什么是对什么是错，而是在展示人是如何在被环境和自我认知所塑造的牢笼中，寻找一丝微弱的、属于自己的真实出口。这种探索的历程是曲折的，充满着反复和试探，但正是这种真实感，让这部作品超越了时代，成为了一部关于人类情感韧性的经典记录。

这部作品的叙事节奏着实抓人，开篇便将我完全带入到那个充满旧日情怀与未竟心愿的氛围中。作者对于人物内心世界的刻画细腻入微，那种微妙的犹豫、潜藏的渴望，都透过精准的文字跃然纸上，让人仿佛能触摸到主角们的情感脉络。情节的推进并非一蹴而就的猛烈爆发，而更像是一条缓缓流淌的河流，看似平静，实则暗流涌动，每一次不经意的对视、每一句言不由衷的寒暄，都积蓄着后续情感张力的释放。我特别欣赏作者在环境描写上的功力，那些古老庄园的陈旧气息，海边小镇的清冷空气，都不仅仅是背景板，它们巧妙地映衬着人物的心境，构成了一种独特的美学体验。阅读过程中，我常常会因为某个角色的选择而深思，去揣摩在特定时代背景下，人性中那种面对责任与自由时的复杂挣扎。这种对人性深度的挖掘，使得整部书的厚重感远超于一个简单的爱情故事，它触及了关于时间、社会期待与自我实现等宏大主题，引人反复品味。

这本书给我的观感，更像是一次对社会风尚的细致考察，而非单纯的故事叙事。它巧妙地编织了一个关于阶级、体面与经济基础如何决定个人命运的微观世界。书中人物的行动，无一不被他们所处的社会结构所制约，这种制约并非粗暴的命令，而是渗透在每一个社交礼仪、每一笔财产继承中的无形力量。我喜欢看作者如何处理这种社会压力对个体情感的扭曲作用，那些曾经的“错误”选择，在时间的检验下，究竟是智慧的妥协还是永恒的遗憾？阅读时，我仿佛能闻到那个时代特有的壁炉烟味和陈年木器的气味。不同人物对待同一困境的不同态度，展现了极大的性格差异，有的人选择迎合，有的人则固执地坚守，这种对人生哲学选择的呈现，让这部作品的价值提升到了一个社会学研究的层面。它让我们思考，在必须做出牺牲的时刻，我们究竟是为谁而活？