Understanding Media Economics 2024 pdf epub mobi 电子书

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Understanding Media Economics 2024 pdf epub mobi 电子书著者简介

Gillian Doyle is Head of the Department of Film & Media Studies at Stirling University, as well as Director of the MSc in Media Management and a Member of the Stirling Media Research Institute. She is also the author of Media Ownership (Sage).

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发表于2024-12-26

Understanding Media Economics 2024 pdf epub mobi 电子书

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菜鸟第一次写读书笔记把整本书的一些观点整理了下正如很多人所说这本书前面部分完全可以打满分后面的章节就很一般了而且这本书所参考的行业情况都是10年前了对一个飞速发展的行业来说信息上有很多都跟不上了所以我在这了把互联网那一章省去了但是本书的很多...

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还在看这本书但我实在觉得这本书比较艰深尤其是书里涉及的经济学知识没有专门学过的话比较茫然看的出这本书是很讲究系统非常有条理的几乎每一个章节都需要另外参考许多资料以达到触类旁通的效果复旦的老师不是吃素的选择这本作为参考书目自然是有道理能把它啃完了...

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广告与其说是给消费者做的倒不如说是为了打败竞争对手而做的。虽说企业扩大自己市场影响力上花费了大量资金于广告，但广告真正的影响力远没有等同或是超出对它的投入。现代的广告对于消费者是没有任何好处的。他们完全操控于不真实的信息中，这样长此以往，消费者就会慢慢对...

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出版者:SAGE Publications Ltd

作者:Gillian Doyle

出品人:

页数:184

译者:

出版时间:2002-4-15

价格:GBP 25.99

装帧:Paperback

isbn号码:9780761968757

丛书系列:

图书标签: media 经济学挺有意思，总结了不少这个行业的规律媒体 economy GillianDoyle

Understanding Media Economics 2024 pdf epub mobi 电子书图书描述

Understanding Media Economics provides a clear, introduction to the key economic concepts and issues affecting the media. Written with the needs of non-specialists in mind, this book:

> Explains the fundamental concepts relevant to the study of media economics

> Considers the key industrial quesions facing the media industries today

> Relates economic theory to business practice

> Covers a wide range of media activity - advertsing, television, film, print media and new media

> Looks at the impact of economics on public policy

The study of media has traditionally been dominated by disciplines other than economics. In recent years, however, issues such as competition and international trade have split over into the agenda of mainstream media studies. Understanding Media Economics opens up these issues for non-specialists and offers a stimulating perspective on the contemporary media environment.

This book will be an essential purchase for all students of the media and mass communication.

Understanding Media Economics 2024 pdf epub mobi 电子书

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我背了这本书一个晚上，然后老师说中文作答????????️

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Chapter2 vertical supply chain, three kinds of expansions and managerial theory.语言非常straightaway，advantages of expansions中horizontal one算是我理解最模糊不清的，没有经济学基础看economies of scale、scope和marginal cost啥的特别头大

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简明清晰。

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简明清晰。

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Understanding Media Economics 2024 pdf epub mobi 电子书