Understanding Media Economics 2025 pdf epub mobi 电子书

☆☆☆☆☆
简体网页||繁体网页

Understanding Media Economics 2025 pdf epub mobi 电子书著者简介

Gillian Doyle is Head of the Department of Film & Media Studies at Stirling University, as well as Director of the MSc in Media Management and a Member of the Stirling Media Research Institute. She is also the author of Media Ownership (Sage).

Understanding Media Economics 电子书图书目录

下载链接在页面底部

下载链接1
下载链接2
下载链接3

facebook linkedin mastodon messenger pinterest reddit telegram twitter viber vkontakte whatsapp 复制链接

想要找书就要到本本书屋

onlinetoolsland.com

立刻按 ctrl+D收藏本页

你会得到大惊喜!!

发表于2025-05-31

Understanding Media Economics 2025 pdf epub mobi 电子书

喜欢 Understanding Media Economics 电子书的读者还喜欢

Understanding Media Economics 电子书读后感

评分☆☆☆☆☆

虽然只有百来页,但是<理传>用相当清晰的思路从报业、广电和网络四大媒介上做了深入探讨，看了前面那位朋友的评论，，在这里补充一点她所省略的部分。个人认为这本教材在稍微有点经济学基础的人手上应该是本很不错的书，翻译也基本到位了。前段主要结合报纸、杂志、电视广播...

评分☆☆☆☆☆

出处：广泛传播原文地址：http://zhanbin.com/blog/140.html 《理解传媒经济学》是本非常不错的书，至少在阅读前半部分的时候我想给它评级为5星，虽然后半部分感觉很打折扣，但是依然值得推荐。目录可参看豆瓣简介。觉得它值得推荐的原因包括如下： 1、从“内容”的角度来看...

评分☆☆☆☆☆

呵呵,这本书我看的是英文版,不是看而是啃.GILLIAN是我的导师,在英国上了一年学,她教了两门课,第一门就是这个.她的学术水平很高,不过是以英国的传媒产业为核心进行的讨论,基本理论讲的很清楚.但离中国传媒产业实在有点远.

评分☆☆☆☆☆

《理解传媒经济学》的英文原题是《Understanding Media Economics》，书刚拿到手看着题目捉摸了半天，总觉得这中文题目有点拗口，而且有点歧义，自己英文水平有限，也就不枉加改动，乖乖读书算了。本书介绍了现代传媒由于其零边际成本和特殊的市场失灵，而具有的与众不同的经济...

评分☆☆☆☆☆

类似图书点击查看全场最低价

出版者:SAGE Publications Ltd

作者:Gillian Doyle

出品人:

页数:184

译者:

出版时间:2002-4-15

价格:GBP 25.99

装帧:Paperback

isbn号码:9780761968757

丛书系列:

图书标签: media 经济学挺有意思，总结了不少这个行业的规律媒体 economy GillianDoyle

Understanding Media Economics 2025 pdf epub mobi 电子书图书描述

Understanding Media Economics provides a clear, introduction to the key economic concepts and issues affecting the media. Written with the needs of non-specialists in mind, this book:

> Explains the fundamental concepts relevant to the study of media economics

> Considers the key industrial quesions facing the media industries today

> Relates economic theory to business practice

> Covers a wide range of media activity - advertsing, television, film, print media and new media

> Looks at the impact of economics on public policy

The study of media has traditionally been dominated by disciplines other than economics. In recent years, however, issues such as competition and international trade have split over into the agenda of mainstream media studies. Understanding Media Economics opens up these issues for non-specialists and offers a stimulating perspective on the contemporary media environment.

This book will be an essential purchase for all students of the media and mass communication.

Understanding Media Economics 2025 pdf epub mobi 电子书

想要找书就要到本本书屋

onlinetoolsland.com

立刻按 ctrl+D收藏本页

你会得到大惊喜!!

Understanding Media Economics 2025 pdf epub mobi 用户评价

评分☆☆☆☆☆

Chapter2 vertical supply chain, three kinds of expansions and managerial theory.语言非常straightaway，advantages of expansions中horizontal one算是我理解最模糊不清的，没有经济学基础看economies of scale、scope和marginal cost啥的特别头大

评分☆☆☆☆☆

我背了这本书一个晚上，然后老师说中文作答????????️

评分☆☆☆☆☆

导论可读

评分☆☆☆☆☆

简明清晰。

Understanding Media Economics 2025 pdf epub mobi 电子书