Understanding Media Economics 2025 pdf epub mobi 電子書下載

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Understanding Media Economics pdf epub mobi 著者簡介

Gillian Doyle is Head of the Department of Film & Media Studies at Stirling University, as well as Director of the MSc in Media Management and a Member of the Stirling Media Research Institute. She is also the author of Media Ownership (Sage).

Understanding Media Economics pdf epub mobi 圖書描述

Understanding Media Economics provides a clear, introduction to the key economic concepts and issues affecting the media. Written with the needs of non-specialists in mind, this book:

> Explains the fundamental concepts relevant to the study of media economics

> Considers the key industrial quesions facing the media industries today

> Relates economic theory to business practice

> Covers a wide range of media activity - advertsing, television, film, print media and new media

> Looks at the impact of economics on public policy

The study of media has traditionally been dominated by disciplines other than economics. In recent years, however, issues such as competition and international trade have split over into the agenda of mainstream media studies. Understanding Media Economics opens up these issues for non-specialists and offers a stimulating perspective on the contemporary media environment.

This book will be an essential purchase for all students of the media and mass communication.

Understanding Media Economics 2025 pdf epub mobi 電子書下載

Understanding Media Economics pdf epub mobi 圖書目錄

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發表於2025-01-27

Understanding Media Economics 2025 pdf epub mobi 電子書下載

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Understanding Media Economics pdf epub mobi 讀後感

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還在看這本書但我實在覺得這本書比較艱深尤其是書裏涉及的經濟學知識沒有專門學過的話比較茫然看的齣這本書是很講究係統非常有條理的幾乎每一個章節都需要另外參考許多資料以達到觸類旁通的效果復旦的老師不是吃素的選擇這本作為參考書目自然是有道理能把它啃完瞭...

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齣處：廣泛傳播原文地址：http://zhanbin.com/blog/140.html 《理解傳媒經濟學》是本非常不錯的書，至少在閱讀前半部分的時候我想給它評級為5星，雖然後半部分感覺很打摺扣，但是依然值得推薦。目錄可參看豆瓣簡介。覺得它值得推薦的原因包括如下： 1、從“內容”的角度來看...

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雖然隻有百來頁,但是<理傳>用相當清晰的思路從報業、廣電和網絡四大媒介上做瞭深入探討，看瞭前麵那位朋友的評論，，在這裏補充一點她所省略的部分。個人認為這本教材在稍微有點經濟學基礎的人手上應該是本很不錯的書，翻譯也基本到位瞭。前段主要結閤報紙、雜誌、電視廣播...

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書中關於經濟理論之類的描述比較淺顯，略微知曉宏微觀的人便可看懂，按照媒介形式來闡述經濟理論是比較可取的，作品等同於總結瞭不同媒介的經濟特徵，真正把傳媒與經濟結閤起來瞭，缺點是基本隻總結瞭錶象，沒有太多作者的思想，不過書至此足矣。推薦。

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出版者:SAGE Publications Ltd

作者:Gillian Doyle

出品人:

頁數:184

譯者:

出版時間:2002-4-15

價格:GBP 25.99

裝幀:Paperback

isbn號碼:9780761968757

叢書系列:

圖書標籤: media 經濟學挺有意思，總結瞭不少這個行業的規律媒體 economy GillianDoyle

Understanding Media Economics 2025 pdf epub mobi 電子書下載

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Understanding Media Economics pdf epub mobi 用戶評價

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我背瞭這本書一個晚上，然後老師說中文作答????????️

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簡明清晰。

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導論可讀

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Chapter2 vertical supply chain, three kinds of expansions and managerial theory.語言非常straightaway，advantages of expansions中horizontal one算是我理解最模糊不清的，沒有經濟學基礎看economies of scale、scope和marginal cost啥的特彆頭大

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Understanding Media Economics 2025 pdf epub mobi 電子書下載