The Internet has emerged as a popular medium for collecting data because of its ability to access millions of users, facilitate an array of research designs, and efficiently deliver and compile questionnaires. Often forgotten amidst this growing enthusiasm are the medium's numerous drawbacks, from limited coverage to technical variance, that threaten to undermine the quality of the information assembled. Designed for researchers and students alike, the volume describes how to perform each stage of the data collection process on the Internet, including sampling, instrument design, and administration. Through the use of non-technical prose and illustrations, it details the options available, describes potential dangers in choosing them, and provides guidelines for sidestepping them. In doing so, though, it does not simply reiterate the practices of traditional communication modes, but approaches the Internet as a unique medium that necessitates its own conventions.