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Museum Management and Marketing 2024 pdf epub mobi 电子书


Museum Management and Marketing

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发表于2024-04-26

Museum Management and Marketing 2024 pdf epub mobi 电子书

Museum Management and Marketing 2024 pdf epub mobi 电子书

Museum Management and Marketing 2024 pdf epub mobi 电子书



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出版者:Routledge
作者:Sandell, Richard (EDT)/ Janes, Robert R. (EDT)
出品人:
页数:320
译者:
出版时间:2007-4
价格:$ 163.85
装帧:HRD
isbn号码:9780415396288
丛书系列:Leicester Readers in Museum Studies

图书标签: Museum  博物馆  艺术   


Museum Management and Marketing 2024 pdf epub mobi 电子书 图书描述

Drawing together a selection of high quality, intellectually robust and stimulating articles on both theoretical and practice-based developments in the field, this Reader investigates the closely linked areas of management and marketing in the museum. The articles, from established and world-renowned contributors, practitioners and writers at the leading edge of their fields, deal with the museum context of management and how marketing and management practices must take account of the specifics of the museum and the not-for-profit ethos. Key writings from broader literature are included, and the collection of key writings on the investigation and study of management and marketing in the museum are of great benefit not only to those studying the subject, but also to professionals working and developing within the field.

Museum Management and Marketing 2024 pdf epub mobi 电子书

Museum Management and Marketing 2024 pdf epub mobi 电子书
想要找书就要到 本本书屋
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

Museum Management and Marketing 2024 pdf epub mobi 用户评价

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主要看了marketing的章节,就是一堆journal article的汇总,有点老,不过质量很精,时效性这个东西很重要啊!Kotler那个on-going experience model我要用到论文里面!

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最喜欢 can museum be all things to all people 。

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最喜欢 can museum be all things to all people 。

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主要看了marketing的章节,就是一堆journal article的汇总,有点老,不过质量很精,时效性这个东西很重要啊!Kotler那个on-going experience model我要用到论文里面!

评分

最喜欢 can museum be all things to all people 。

Museum Management and Marketing 2024 pdf epub mobi 电子书


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