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Museum Management and Marketing 2024 pdf epub mobi 電子書下載

Museum Management and Marketing

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Drawing together a selection of high quality, intellectually robust and stimulating articles on both theoretical and practice-based developments in the field, this Reader investigates the closely linked areas of management and marketing in the museum. The articles, from established and world-renowned contributors, practitioners and writers at the leading edge of their fields, deal with the museum context of management and how marketing and management practices must take account of the specifics of the museum and the not-for-profit ethos. Key writings from broader literature are included, and the collection of key writings on the investigation and study of management and marketing in the museum are of great benefit not only to those studying the subject, but also to professionals working and developing within the field.

Museum Management and Marketing 2024 pdf epub mobi 電子書下載

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發表於2024-12-31

Museum Management and Marketing 2024 pdf epub mobi 電子書下載

Museum Management and Marketing 2024 pdf epub mobi 電子書下載

Museum Management and Marketing 2024 pdf epub mobi 電子書下載

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出版者:Routledge

作者:Sandell, Richard (EDT)/ Janes, Robert R. (EDT)

出品人:

頁數:320

譯者:

出版時間:2007-4

價格:$ 163.85

裝幀:HRD

isbn號碼:9780415396288

叢書系列:Leicester Readers in Museum Studies

圖書標籤: Museum 博物館藝術

Museum Management and Marketing 2024 pdf epub mobi 電子書下載

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最喜歡 can museum be all things to all people 。

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最喜歡 can museum be all things to all people 。

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最喜歡 can museum be all things to all people 。

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最喜歡 can museum be all things to all people 。

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主要看瞭marketing的章節，就是一堆journal article的匯總，有點老，不過質量很精，時效性這個東西很重要啊！Kotler那個on-going experience model我要用到論文裏麵！

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