Propaganda 2025 pdf epub mobi 电子书

☆☆☆☆☆
简体网页||繁体网页

Propaganda 2025 pdf epub mobi 电子书著者简介

Edward Louis Bernays (November 22, 1891 – March 9, 1995) is considered one of the fathers of the field of public relations along with Ivy Lee. Combining the ideas of Gustave Le Bon and Wilfred Trotter on crowd psychology with the psychoanalytical ideas of his uncle, Sigmund Freud, Bernays was one of the first to attempt to manipulate public opinion using the subconscious.

Propaganda 电子书图书目录

下载链接在页面底部

下载链接1
下载链接2
下载链接3

facebook linkedin mastodon messenger pinterest reddit telegram twitter viber vkontakte whatsapp 复制链接

想要找书就要到本本书屋

onlinetoolsland.com

立刻按 ctrl+D收藏本页

你会得到大惊喜!!

发表于2025-03-04

Propaganda 2025 pdf epub mobi 电子书

喜欢 Propaganda 电子书的读者还喜欢

Propaganda 电子书读后感

评分☆☆☆☆☆

为写太平洋战争时期日本propaganda电影的论文，借了这本古董书来扫一眼，权当背景了解。本来只想写个笔记，结果豆瓣这笔记一次只让填一个页数，太麻烦。 Bernays的论述材料主要是一战之后美国国内的政界和商界的propaganda，强调其作为一个invisible而omnipresent的manipulato...

评分☆☆☆☆☆

类似图书点击查看全场最低价

出版者:Ig Publishing

作者:Edward Bernays

出品人:

页数:175

译者:

出版时间:2004-9-1

价格:USD 14.95

装帧:Paperback

isbn号码:9780970312594

丛书系列:

图书标签: PR 宣传传播学新闻传播政治學营销社会心理学政治

Propaganda 2025 pdf epub mobi 电子书图书描述

“Bernays’ honest and practical manual provides much insight into some of the most powerful and influential institutions of contemporary industrial state capitalist democracies.”—Noam Chomsky

“The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.”—Edward Bernays, Propaganda

A seminal and controversial figure in the history of political thought and public relations, Edward Bernays (1891–1995), pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed “engineering of consent.” During World War I, he was an integral part of the U.S. Committee on Public Information (CPI), a powerful propaganda apparatus that was mobilized to package, advertise and sell the war to the American people as one that would “Make the World Safe for Democracy.” The CPI would become the blueprint in which marketing strategies for future wars would be based upon.

Bernays applied the techniques he had learned in the CPI and, incorporating some of the ideas of Walter Lipmann, became an outspoken proponent of propaganda as a tool for democratic and corporate manipulation of the population. His 1928 bombshell Propaganda lays out his eerily prescient vision for using propaganda to regiment the collective mind in a variety of areas, including government, politics, art, science and education. To read this book today is to frightfully comprehend what our contemporary institutions of government and business have become in regards to organized manipulation of the masses.

This is the first reprint of Propaganda in over 30 years and features an introduction by Mark Crispin Miller, author of The Bush Dyslexicon: Observations on a National Disorder.

Propaganda 2025 pdf epub mobi 电子书

想要找书就要到本本书屋

onlinetoolsland.com

立刻按 ctrl+D收藏本页

你会得到大惊喜!!

Propaganda 2025 pdf epub mobi 用户评价

评分☆☆☆☆☆

这个名词和demagogue一样都很有趣。当然也要考虑他的土壤得在demo的制度之下。天朝有没有demagogue不好说，但是我们尤其是我档的文宣真的就是完美对应propaganda。不过我们是借用政治谈经济，资本主义喜欢借用经济谈政治。虽然有些阴谋论的倾向不太喜欢，但还是一本很轻松的小册子，简单舒服。在近百年前的断言，基本上没错，宣传早已无孔不入。百年前的政治难道就不在意文宣吗，应该要归结为教育对大众知识文化水平的提高。那么接下来的问题就是复杂文化背景下不变的心理倾向，hold住越来越难以满足的mass psychology，像撩妹一样公关。篇幅有限就言之不多了。

评分☆☆☆☆☆

Edward Bernays，公关之父，有阅读价值

评分☆☆☆☆☆

"The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society." "We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. "

评分☆☆☆☆☆

Edward Bernays，公关之父，有阅读价值

评分☆☆☆☆☆

Si consideramos la constitución de la sociedad como un todo, más a menudo de lo que se pueda pensar, la nueva propaganda sirve para focaliza

Propaganda 2025 pdf epub mobi 电子书