Hector Macdonald is an expert in business storytelling. As a strategic communications consultant, he has advised the leaders of some of the world's top corporations in industries as diverse as financial services, telecoms, technology, and healthcare. He is also the bestselling author of four novels.
发表于2024-10-01
Truth 2024 pdf epub mobi 电子书
2016年 ,“后真相”post-truth一词被《牛津词典》选为年度词汇,它指的是:“陈诉客观事实对民意的影响力弱于诉诸情感和个人信念的情况”,在英国脱欧与美国大选两起新闻事件后,这个词汇的使用量激增,并在西方社会迅速流行起来。“后真相”形容了一种异常的舆论生态,指媒体...
评分 评分 评分图书标签: 认知 英文原版 社会 社科 社会科学 社会学 思维 心理操纵
There is more than one truth about most things. The Internet disseminates knowledge but it also spreads hatred. Eating meat is nutritious but it's also damaging to the environment. When we communicate we naturally select the truths that are most helpful to our agenda.
We can select truths constructively to inspire organizations, encourage children, and drive progressive change. Or we can select truths that give a false impression of reality, misleading people without actually lying. Others can do the same, motivating or deceiving us with the truth. Truths are neutral but highly versatile tools that we can use for good or ill.
In Truth: How the Many Sides to Every Story Shape Our Reality, Hector Macdonald explores how truth is used and abused in politics, business, the media and everyday life. He shows how a clearer understanding of truth's many faces renders us better able to navigate our world and more influential within it. Combining great storytelling with practical takeaways and a litany of fascinating, funny, and insightful case studies, Truth is a sobering and engaging read about how profoundly our mindsets and actions are influenced by the truths that those around us choose to tell.
这个假期认真读的第一本英文书,语言易懂,涉及面广,从日常、政治、营销到信仰等等,但的确不够深入,但也获益良多。
评分这个假期认真读的第一本英文书,语言易懂,涉及面广,从日常、政治、营销到信仰等等,但的确不够深入,但也获益良多。
评分Blinkist扫过。重温了大学里传媒学的内容,It's all about FRAME. 视角决定“真相”。 Competing truths是个特别有意思的词,我们所看到的真相也许是有人带着目的让我们看见的(目的可善可恶)从而影响了我们的判断。Advocates, misinformers, misleaders. 对于真相的解读往下说一定是哲学问题,而且因为我们人类的局限性和好奇心,这个问题大概会被永远探讨下去。学习与开拓眼界就是让我们能尽力拥有更多的视角,从不同的角度争取看到更多的真相的不同面。并且认识到当我们在传达我们认知中的真相时,我们自己的局限性。
评分做家务时听这本书的体验不错。第一章关于藜麦的故事很有启发性,总结就是当一个信息会影响到你的behavior,就应该注意了。
评分做家务时听这本书的体验不错。第一章关于藜麦的故事很有启发性,总结就是当一个信息会影响到你的behavior,就应该注意了。
Truth 2024 pdf epub mobi 电子书