Hector Macdonald is an expert in business storytelling. As a strategic communications consultant, he has advised the leaders of some of the world's top corporations in industries as diverse as financial services, telecoms, technology, and healthcare. He is also the bestselling author of four novels.
There is more than one truth about most things. The Internet disseminates knowledge but it also spreads hatred. Eating meat is nutritious but it's also damaging to the environment. When we communicate we naturally select the truths that are most helpful to our agenda.
We can select truths constructively to inspire organizations, encourage children, and drive progressive change. Or we can select truths that give a false impression of reality, misleading people without actually lying. Others can do the same, motivating or deceiving us with the truth. Truths are neutral but highly versatile tools that we can use for good or ill.
In Truth: How the Many Sides to Every Story Shape Our Reality, Hector Macdonald explores how truth is used and abused in politics, business, the media and everyday life. He shows how a clearer understanding of truth's many faces renders us better able to navigate our world and more influential within it. Combining great storytelling with practical takeaways and a litany of fascinating, funny, and insightful case studies, Truth is a sobering and engaging read about how profoundly our mindsets and actions are influenced by the truths that those around us choose to tell.
發表於2024-11-04
Truth 2024 pdf epub mobi 電子書 下載
2016年 ,“後真相”post-truth一詞被《牛津詞典》選為年度詞匯,它指的是:“陳訴客觀事實對民意的影響力弱於訴諸情感和個人信念的情況”,在英國脫歐與美國大選兩起新聞事件後,這個詞匯的使用量激增,並在西方社會迅速流行起來。“後真相”形容瞭一種異常的輿論生態,指媒體...
評分 評分 評分 評分1.一部劇 最近,一部由颱灣公視與HBO Asia閤作推齣的電視劇《我們與惡的距離》(The World Between Us,以下簡稱《與惡》)令不少觀眾大聲稱贊,直至今日豆瓣評分已經達到9.5分。 作為一部豆瓣高達9.5分的劇集,《與惡》除瞭讓人大跌眼鏡的三觀,還有許多值得討論之處。 《與惡...
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Blinkist掃過。重溫瞭大學裏傳媒學的內容,It's all about FRAME. 視角決定“真相”。 Competing truths是個特彆有意思的詞,我們所看到的真相也許是有人帶著目的讓我們看見的(目的可善可惡)從而影響瞭我們的判斷。Advocates, misinformers, misleaders. 對於真相的解讀往下說一定是哲學問題,而且因為我們人類的局限性和好奇心,這個問題大概會被永遠探討下去。學習與開拓眼界就是讓我們能盡力擁有更多的視角,從不同的角度爭取看到更多的真相的不同麵。並且認識到當我們在傳達我們認知中的真相時,我們自己的局限性。
評分Blinkist掃過。重溫瞭大學裏傳媒學的內容,It's all about FRAME. 視角決定“真相”。 Competing truths是個特彆有意思的詞,我們所看到的真相也許是有人帶著目的讓我們看見的(目的可善可惡)從而影響瞭我們的判斷。Advocates, misinformers, misleaders. 對於真相的解讀往下說一定是哲學問題,而且因為我們人類的局限性和好奇心,這個問題大概會被永遠探討下去。學習與開拓眼界就是讓我們能盡力擁有更多的視角,從不同的角度爭取看到更多的真相的不同麵。並且認識到當我們在傳達我們認知中的真相時,我們自己的局限性。
評分前麵幾章的觀點是有啓發性的,後麵幾章就整個垮掉並且瘋狂注水瞭……
評分"There is usually more than one true way to talk about something. We can use competing truths constructively to engage people and inspire action, but we should also watch out for communicators who use competing truths to mislead us."
評分"There is usually more than one true way to talk about something. We can use competing truths constructively to engage people and inspire action, but we should also watch out for communicators who use competing truths to mislead us."
Truth 2024 pdf epub mobi 電子書 下載