Change by Design, Revised and Updated 2025 pdf epub mobi 电子书

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Change by Design, Revised and Updated 2025 pdf epub mobi 电子书著者简介

Tim Brown is the CEO and president of IDEO. Ranked independently among the ten most innovative companies in the world, IDEO is the global consultancy that contributed to such standard-setting innovations as the first mouse for Apple and the Palm V.

Today IDEO applies its human-centered approach to drive innovation and growth for the world's leading businesses, as well as for government, education, health care, and social sectors. Tim advises senior executives and boards of Fortune 100 companies and has led strategic client relationships with such corporations as Microsoft, PepsiCo, Procter & Gamble, and Steelcase.

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发表于2025-02-06

Change by Design, Revised and Updated 2025 pdf epub mobi 电子书

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Change by Design, Revised and Updated 电子书读后感

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越是上层的管理者，越倾向于在创新的过程中建构公司的需要。戴维意识到他必须建立自己的公司,他知道自己不适合待在传统的工作场所。他不是一个墨守成规的人,他的特长不是坐下来埋头干活,他也没有心思接受别人的指导。如果他想拥有成功的机会,他就必须是领导者。 ...

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常常发现这样的场景：设计人员及项目经理在口若悬河地介绍自己的创意与理念，而客户决策人员却打着哈欠，说着全然不着调的评论、问着不相关的问题、想着其他方面的事，还表露出极度的不满意——一幅“老子花了钱，你们在浪费钱”的面孔。。。。。事实上，这本书与上述的设计...

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Tim Brown说所谓设计思维（Design Thinking）就是指利用设计师的敏感性以及设计方法在满足技术可实现性和商业可行性的前提下来满足人的需求，这句话谈到了设计师思考问题的三个出发点....... http://www.iamhukai.com/?p=889

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这本书蒂姆布朗再次阐释了“设计思维”，书中很多内容都是相互关联，相互重叠的，旨在从不同角度进行系统化的阐述，内容是面向企业的决策者更多些。看完一遍后感触颇深，因为作为设计师的自己有时也已经在使用这种思维进行工作，但苦于12年的线性逻辑教育，自己根本无法将这些...

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前两天，看老罗的锤子手机发布会时提到了IDEO，说他们现在不务正业，把原本做得好好的设计工作拓展到整合性的咨询工作。老罗这次说的可能没有夸张，因为IDEO不满足于一个“设计公司”的野心在这本书里清晰可见。 Tim Brown(TB) 说了一个设计师应该的角色应该上升到战略层面，尽...

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出版者:Harper Collins

作者:Tim Brown

出品人:

页数:304

译者:

出版时间:2019-3

价格:US$29.99

装帧:Hardcover

isbn号码:9780062856623

丛书系列:

图书标签: 设计学 BI

Change by Design, Revised and Updated 2025 pdf epub mobi 电子书图书描述

The subject of “design thinking” is the rage at business schools, throughout corporations, and increasingly in the popular press—due in large part to work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of design belong at every level of business.

The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities.

Change by Design explains design thinking, the collaborative process by which the designer’s sensibilities and methods are employed to match people’s needs, not only with what is technically feasible, but what is viable to the bottom line. Design thinking converts need into demand. It’s a human-centered approach to problem solving that helps people and organizations become more innovative and more creative.

Introduced a decade ago, the concept of design thinking remains popular at business schools, throughout corporations, and increasingly in the popular press—due in large part to work of IDEO, the undisputed world leading strategy, innovation, and design firm headed by Tim Brown. As he makes clear in this visionary guide—now updated with addition material, including new case studies, and a new introduction—design thinking is not just applicable to so-called creative industries or people who work in the design field. It’s a methodology that has been used by organizations such as Kaiser Permanente, to increase the quality of patient care by re-examining the ways that their nurses manage shift change, or Kraft, to rethink supply chain management.

Change by Design is not a book by designers for designers; it is a book for creative leaders seeking to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.

Change by Design, Revised and Updated 2025 pdf epub mobi 电子书

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Change by Design, Revised and Updated 2025 pdf epub mobi 用户评价

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Watching what people don’t do, listening to what they don’t say. From chasing numbers to serving humans. Sometimes the thing to do is stay home. Take a human-centred approach. Fail early, fail often. Don’t ask what, ask why.

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