A History of Advertising 2024 pdf epub mobi 电子书


A History of Advertising

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A History of Advertising 2024 pdf epub mobi 电子书 著者简介

Stéphane Pincas and Marc Loiseau are advertising veterans from Paris, having worked over three decades in top creative departments and on social research respectively. During their long period in the industry, mostly at the fourth largest communication group Publicis, they have helped to build some legendary French brands nationally and internationally. Their in-depth knowledge of the field and their personal adventures are reflected in this publication.


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发表于2024-06-14

A History of Advertising 2024 pdf epub mobi 电子书

A History of Advertising 2024 pdf epub mobi 电子书

A History of Advertising 2024 pdf epub mobi 电子书



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出版者:Taschen
作者:Stephane Pincas
出品人:
页数:336
译者:
出版时间:2008-7-4
价格:GBP 24.99
装帧:Hardcover
isbn号码:9783836502122
丛书系列:

图书标签: 广告  AD  文化史  Taschen   


A History of Advertising 2024 pdf epub mobi 电子书 图书描述

The history of western advertising is a long one, starting as early as the 1630s, when Frenchman Théophraste Renaudot placed the first advertising notes in La Gazette de France, or in 1786, when William Tayler began to offer his services as "Agent to the Country’s Printers, Booksellers, etc.," but the first time that the term "advertising agency" was used dates back to 1842, when Volney B. Palmer created his agency in Philadelphia, Pennsylvania. Widely considered to represent the birth of modern advertising, this date marks the beginning of a creative industry that has transformed many commercial works into cultural icons.

Divided into sections by decades, this book explores the legendary campaigns and brands of advertising’s modern history, with specific anecdotes and comments on the importance of every campaign. You will find the picture of the camel that originated the Camel pack, the first Coca Cola ad, and even how artworks by masters such as Picasso and Magritte have been used in advertising.

A History of Advertising 2024 pdf epub mobi 电子书

A History of Advertising 2024 pdf epub mobi 电子书
想要找书就要到 本本书屋
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

A History of Advertising 2024 pdf epub mobi 用户评价

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里面的广告脑洞很大啊 感觉有的借鉴了。还是那句话,旧元素新组合

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里面的广告脑洞很大啊 感觉有的借鉴了。还是那句话,旧元素新组合

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里面的广告脑洞很大啊 感觉有的借鉴了。还是那句话,旧元素新组合

评分

里面的广告脑洞很大啊 感觉有的借鉴了。还是那句话,旧元素新组合

评分

里面的广告脑洞很大啊 感觉有的借鉴了。还是那句话,旧元素新组合

A History of Advertising 2024 pdf epub mobi 电子书


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