To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. Instead of approaching new product development from the inside out, companies have to begin by looking at the process from the outside in, beginning with the customer experience. It's a new way of thinking-and working-that can transform companies struggling to adapt to today's environment into innovative, agile, and commercially successful organizations.Companies must develop a new set of organizational competencies: qualitative customer research to better understand customer behaviors and motivations; an open design process to reframe possibilities and translate new ideas into great customer experiences; and agile technological implementation to quickly prototype ideas, getting them from the whiteboard out into the world where people can respond to them. In "Subject to Change: Creating Great Products and Services for an Uncertain World", Adaptive Path, a leading experience strategy and design company, demonstrates how successful businesses can - and should - use customer experiences to inform and shape the product development process, from start to finish.
具体描述
读后感
最近在做产品过程中遇到了一些问题，于是带着问题重读了《应需而变—设计的力量》这本书，这本书最初买回来被我草率的定性为一本将其他产品书籍内容简单拼凑而成的书，可以说书中的概念在很多其他的书中都有说明和体现，而且书中内容粗看比较偏理论，没有实质的内容。 ...
评分感兴趣的是里面的故事，比如关于柯达的故事，一个小产品在大模式里所起到的作用。理论的部分感觉比较无趣，可能是翻译的问题，希望读第二遍时可以有新的发现。
评分 评分 评分用户评价
不过大多都是价值观,方法论依然要自己总结
评分不过大多都是价值观,方法论依然要自己总结
评分不过大多都是价值观,方法论依然要自己总结
评分Saw in Continuum...
评分这本书是我刚毕业时就读过的，当时刚出版没多久
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