To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. Instead of approaching new product development from the inside out, companies have to begin by looking at the process from the outside in, beginning with the customer experience. It's a new way of thinking-and working-that can transform companies struggling to adapt to today's environment into innovative, agile, and commercially successful organizations.Companies must develop a new set of organizational competencies: qualitative customer research to better understand customer behaviors and motivations; an open design process to reframe possibilities and translate new ideas into great customer experiences; and agile technological implementation to quickly prototype ideas, getting them from the whiteboard out into the world where people can respond to them. In "Subject to Change: Creating Great Products and Services for an Uncertain World", Adaptive Path, a leading experience strategy and design company, demonstrates how successful businesses can - and should - use customer experiences to inform and shape the product development process, from start to finish.
發表於2024-12-22
Subject To Change 2024 pdf epub mobi 電子書 下載
最近在做産品過程中遇到瞭一些問題,於是帶著問題重讀瞭《應需而變—設計的力量》這本書,這本書最初買迴來被我草率的定性為一本將其他産品書籍內容簡單拼湊而成的書,可以說書中的概念在很多其他的書中都有說明和體現,而且書中內容粗看比較偏理論,沒有實質的內容。 ...
評分外國人寫的書,邏輯思維方式和大綱完全不遵循中國人思維,不過看後用Mindject進行整理,發覺還是有些料的。 核心:企業競爭力是用戶需求研究、設計、敏捷的技術開發。 圍繞核心進行闡述,其中不乏綿羊理論、同理心、人因、經濟理性人、定性分析、定量分析、評估式研究與生産式...
評分這是一本自我讀瞭[Don't make me think]之後,又讓我心情有點沸騰的書。可能是譯者與我同為射手座的關係。它讓我從他的譯文中我找到瞭共鳴。 此書從不同角度討論瞭用戶體驗對於設計的重要性。而用戶是由各色各樣具有不同特質的人構成,他們不但具有形形色色的標簽,而且他們也...
評分這本書還是挺受用的。很薄,做設計、産品的不妨看看。句句有力。 ——“要學會同理心,真正的理解用戶。” ——"真實的體會到用戶使用軟件時的情景,給齣一個漂亮、互補、完美的解決方案。" ——"手機、Web、客戶端不同層麵的閤理分工可以讓每一個接觸點發揮優勢,去掉不閤適...
評分圖書標籤: 用戶體驗 設計 Design UX 産品 SubjectToChange 服務設計 哲學
其實,作者也很亂。
評分其實,作者也很亂。
評分Saw in Continuum...
評分這本書是我剛畢業時就讀過的,當時剛齣版沒多久
評分不過大多都是價值觀,方法論依然要自己總結
Subject To Change 2024 pdf epub mobi 電子書 下載