To achieve success in today's ever-changing and unpredictable markets, competitive businesses need to rethink and reframe their strategies across the board. Instead of approaching new product development from the inside out, companies have to begin by looking at the process from the outside in, beginning with the customer experience. It's a new way of thinking-and working-that can transform companies struggling to adapt to today's environment into innovative, agile, and commercially successful organizations.Companies must develop a new set of organizational competencies: qualitative customer research to better understand customer behaviors and motivations; an open design process to reframe possibilities and translate new ideas into great customer experiences; and agile technological implementation to quickly prototype ideas, getting them from the whiteboard out into the world where people can respond to them. In "Subject to Change: Creating Great Products and Services for an Uncertain World", Adaptive Path, a leading experience strategy and design company, demonstrates how successful businesses can - and should - use customer experiences to inform and shape the product development process, from start to finish.
發表於2024-05-20
Subject To Change 2024 pdf epub mobi 電子書 下載
最近在做産品過程中遇到瞭一些問題,於是帶著問題重讀瞭《應需而變—設計的力量》這本書,這本書最初買迴來被我草率的定性為一本將其他産品書籍內容簡單拼湊而成的書,可以說書中的概念在很多其他的書中都有說明和體現,而且書中內容粗看比較偏理論,沒有實質的內容。 ...
評分 評分拿到書的第一感覺就是:薄。這比我預想的少瞭份厚重。當我這幾天斷斷續續抽空讀完瞭此書後卻也覺得這薄得閤理。因為當下社會生活節奏很快,難得有人能有非常多的時間用來讀書。這本書卻減少瞭我在閱讀時的心理壓力。簡潔的目錄,扁平的內容,輕鬆得如同在讀一個人的博客。沒有...
評分感興趣的是裏麵的故事,比如關於柯達的故事,一個小産品在大模式裏所起到的作用。理論的部分感覺比較無趣,可能是翻譯的問題,希望讀第二遍時可以有新的發現。
評分圖書標籤: 用戶體驗 設計 Design UX 産品 SubjectToChange 服務設計 哲學
Saw in Continuum...
評分Saw in Continuum...
評分其實,作者也很亂。
評分不過大多都是價值觀,方法論依然要自己總結
評分不過大多都是價值觀,方法論依然要自己總結
Subject To Change 2024 pdf epub mobi 電子書 下載