发表于2025-02-02
The Advertising Concept Book 2025 pdf epub mobi 电子书
图书标签: 广告 Advertising 设计 concept 品牌 design_thinking Design Brand
How do you write a great ad? Pete Barry, who worked at Ogilvy London and now teaches in New York, goes straight to the basics: work out what you want to say, who you are saying it to, and how you want to say it. No amount of glossy presentation will make a successful ad if the idea behind it is unconvincing.
很有启发 案例挺不少 还是买了吧
评分单纯地喜欢sketch
评分理论说得不错
评分单纯地喜欢sketch
评分理论说得不错
The Advertising Concept Book 2025 pdf epub mobi 电子书