Social Media Marketing

出版者:Sybex

作者:Dave Evans

页数:409

出版时间:2008-10

价格:254.00元

装帧:Paperback

isbn号码:9780470344026

图书标签:social_media互联网营销marketinginternet网络传播学商业new_media

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If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results. Case studies, step–by–step guides, checklists, quizzes and hands–on tutorials will help you execute a social media marketing campaign in just one hour a day. In addition, learn how to integrate social media metrics with traditional media measurements and how to leverage blogs, RSS feeds, podcasts, and user–generated content sharing sites like YouTube.

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