KFC in China 2025 pdf epub mobi 电子书

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发表于2025-01-04

KFC in China 2025 pdf epub mobi 电子书

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1. 作者在KFC任内多次提出“全家桶”概念 2. 作者是台湾人，现居上海，好奇他现在哪里高就 3. 作者认为KFC在大陆初期的成功得益于“台湾帮”对国情的了解 4. 作者声称把版税全捐 5. 作者除了感谢父母，还特别感谢了岳父岳母天堂的外婆，你那可有春节？ 10.02.12晚写于外公家

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出版者:Wiley

作者:Warren Liu

出品人:

页数:200

译者:

出版时间:2008-9-26

价格:USD 24.95

装帧:Paperback

isbn号码:9780470823842

丛书系列:

图书标签: KFC在中国策略战略商业 Marketing 原版 KFC 2008

KFC in China 2025 pdf epub mobi 电子书图书描述

This book examines the major contributing factors which catapulted KFC to the top of the Chinese restaurant service industry in less than two decades. It focuses on KFC China s competitive differentiators, and how they jelled in support of a coherent business strategy, and of each other. The successful execution of KFC China s business strategy has since been rewarded with an unlikely industry leadership position in growth, profitability, market share, and brand recognition in the world s fastest growing economy.

KFC in China 2025 pdf epub mobi 电子书

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