Buyology pdf epub mobi txt 電子書下載2025

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出版者:Random House Audio

作者:Martin Lindstrom

出品人:

頁數:0

译者:

出版時間:2008-10-21

價格:USD 29.95

裝幀:Audio CD

isbn號碼:9780739376010

叢書系列:

圖書標籤:

心理學
營銷
神經營銷學
社科
科普
生活
成長
人文

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Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths Buyology confronts:

• Sex doesn’t sell - people in skimpy clothing and provocative poses don’t persuade us to buy products.

• Despite government bans, subliminal advertising is ubiquitous — from bars to supermarkets to highway billboards.

• Color can be so iconic that the sight of the robin’s egg blue of a certain famous jewelry brand significantly raises women’s heart rates .

• Companies shamelessly borrow from religion and ritual — like the ritual, made up by a bored American bartender, of drinking a Corona with a lime — to seduce our interest.

• “Cool” brands, like iPods, trigger our mating instincts .

The fact is, so much of what we thought we knew about why we buy is wrong. Drawing on a three-year, 7 million dollar, cutting-edge brain scan study of over 2000 people from around the world, marketing guru Martin Lindstrom’s revelations will captivate anyone who’s been seduced —or turned off— by marketers relentless efforts to win our loyalty, our money and our minds.

Packed with entertaining stories about how we respond to such well-known products and companies as Marlboro, Calvin Klein, Ford, and American Idol, Buyology is a fascinating tour into the mind of today’s consumer.

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評分☆☆☆☆☆

我是這裏的新手也是生意上的新手我本身很喜歡心理學，，，因為在我看來消費和心理學史有極大的聯係的，，，我以前看過消費者消費行為學超贊的，，，，俗話說 “知己知彼”。。“攻心”。。。說的就是心理學的吧。。，我也沒看過這本書但是很想看，，，我是在...

評分☆☆☆☆☆

It is definitely an eye-catcher, given the fancy title and wide press report. However, readers can find little analysis beyond dazzling phenomena. This is not a serious research report but a loose writing. The author plays the role of a strategic consul...

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