Corporate Communications

作者:Fernandez, Joseph

页数:300

出版时间:2004-12

价格:$ 51.98

isbn号码:9780761997467

图书标签:整合营销传播HKU

This accessible book discusses the role of journalism, advertising and public relations in corporate communications. It highlights key issues corporations need to consider when planning their strategies and stresses the critical importance of communication in brand and organization perception. Peppered with numerous examples and anecdotes, it makes an engaging read.