This accessible book discusses the role of journalism, advertising and public relations in corporate communications. It highlights key issues corporations need to consider when planning their strategies and stresses the critical importance of communication in brand and organization perception. Peppered with numerous examples and anecdotes, it makes an engaging read.
發表於2024-11-12
Corporate Communications 2024 pdf epub mobi 電子書 下載
圖書標籤: 整閤營銷傳播 HKU
Corporate Communications 2024 pdf epub mobi 電子書 下載