Advertising Principles and Effective IMC Practice 2024 pdf epub mobi 电子书
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发表于2024-11-30
Advertising Principles and Effective IMC Practice 2024 pdf epub mobi 电子书
Advertising Principles and Effective IMC Practice 2024 pdf epub mobi 电子书
Advertising Principles and Effective IMC Practice 2024 pdf epub mobi 电子书
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页数:0
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出版时间:2007-2
价格:268.00元
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isbn号码:9780131676602
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Advertising Principles and Effective IMC Practice 2024 pdf epub mobi 电子书 图书描述
For Introductory courses in Advertising, offered in Marketing, Journalism and Communication departments.
Advertising: Principles and Effective IMC Practice, 1st Edition is an adaptation of Advertising: Principles and Practice 7th Edition .
It is the only advertising textbook written with an Effective Advertising perspective within an integrated marketing communication (IMC) context.
It is the only advertising textbook that features Asia Pacific advertisements and perspectives from local practitioners.
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广告学原理与实务(第7版)
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