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Successful Marketing Strategy for High-Tech Firms (Artech House Technology Management and Profession 2024 pdf epub mobi 電子書下載

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This extensively revised third edition of the Artech House bestseller, Successful Marketing Strategies for High-Tech Firms, reflects the ruthless realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest and greatest technology. The multitude of brand new material includes detailed case studies that teach the hard-learn lessons that have enabled such high-tech giants as eBay, Yahoo, IBM, Cisco, and Nokia to come out of the tech market meltdown stronger and more competitive.

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發表於2024-12-26

Successful Marketing Strategy for High-Tech Firms (Artech House Technology Management and Profession 2024 pdf epub mobi 電子書下載

Successful Marketing Strategy for High-Tech Firms (Artech House Technology Management and Profession 2024 pdf epub mobi 電子書下載

Successful Marketing Strategy for High-Tech Firms (Artech House Technology Management and Profession 2024 pdf epub mobi 電子書下載

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出版者:Artech House Publishers

作者:Eric Viardot

出品人:

頁數:324

譯者:

出版時間:2004-06

價格:USD 85.00

裝幀:Hardcover

isbn號碼:9781580537001

叢書系列:

圖書標籤: marketing high-tech_firms MKT English

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