Framework for Marketing Management, A (4th Edition) 2024 pdf epub mobi 电子书

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发表于2024-12-29

Framework for Marketing Management, A (4th Edition) 2024 pdf epub mobi 电子书

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出版者:Prentice Hall

作者:Philip Kotler

出品人:

页数:384

译者:

出版时间:2008-03-06

价格:USD 132.00

装帧:Paperback

isbn号码:9780136026600

丛书系列:

图书标签: Management Marketing

Framework for Marketing Management, A (4th Edition) 2024 pdf epub mobi 电子书图书描述

Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.

Development of marketing strategies, market demand and environments, creating customer value, analysis of consumer markets, market segmentation, brand loyalty, the Product Life Cycle, managing mass communication, and marketing management in the global economy.

This text is for companies, groups, and individuals who want to adapt their marketing strategies and management to the marketplace of the twenty-first century.

Framework for Marketing Management, A (4th Edition) 2024 pdf epub mobi 电子书

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