伊麗莎白·諾艾爾-諾依曼(Elisabeth Noelle-Neumann,1916年12月19日-),德國政治學傢,最有名的學說為沉默的螺鏇理論,解釋大眾輿論如何影響個彆意見及行為。
她在1935年在Göttingen大學獲得瞭Abitur資格,並開始瞭對哲學、曆史及新聞學的研究。並且曾在以下學術單位進行研究,包括Friedrich Wilhelm University,Königsberg Albertina University,以及the University of Missouri-Columbia。 她留在美國的時間自1937到1938並且於1940年在美國獲得瞭公眾意見領域研究的Phd concentrating。
1940 年她為在納粹報紙Das Reich寫作精簡的文章。在1941 年6月8 日Das Reich發錶瞭諾依曼的文章題為"誰通知美國?(Who Informs America)" 文中訴說猶太企業組織在美國媒體中的影響力。她寫道 "猶太人操作瞭訊息內容,擁有這些美國媒體, 實際上壟斷瞭廣告商,能藉由控製他們的廣告收入來滿足他們的願望"。
In this work, Elisabeth Noelle-Neumann examines public opinion as a form of social control in which individuals, almost instinctively sensing the opinions of those around them, shape their behaviour to prevailing attitudes about what is acceptable. For the second edition, Noelle-Neumann has added three new chapters: the first discusses new discoveries in the history of public opinion; the second continues the author's efforts to construct a comprehensive theory of public opinion, addressing criticisms and defences of her "spiral of silence" theory that have appeared since 1980; the third offers a concise and updated summary of the book's arguments.
發表於2024-12-22
The Spiral of Silence 2024 pdf epub mobi 電子書 下載
The definition of spiral of silence theory The spiral of silence theory originates from a puzzle of the 1965 election in Germany, voting intentions for two parties remains almost static, but in the final few days, a “last-minute swing” happened, the peopl...
評分The definition of spiral of silence theory The spiral of silence theory originates from a puzzle of the 1965 election in Germany, voting intentions for two parties remains almost static, but in the final few days, a “last-minute swing” happened, the peopl...
評分The definition of spiral of silence theory The spiral of silence theory originates from a puzzle of the 1965 election in Germany, voting intentions for two parties remains almost static, but in the final few days, a “last-minute swing” happened, the peopl...
評分The definition of spiral of silence theory The spiral of silence theory originates from a puzzle of the 1965 election in Germany, voting intentions for two parties remains almost static, but in the final few days, a “last-minute swing” happened, the peopl...
評分The definition of spiral of silence theory The spiral of silence theory originates from a puzzle of the 1965 election in Germany, voting intentions for two parties remains almost static, but in the final few days, a “last-minute swing” happened, the peopl...
圖書標籤: 傳播學 社會學 politics communication ElisabethNoelle-Neumann 媒介研究 傳播 comm.
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The Spiral of Silence 2024 pdf epub mobi 電子書 下載