Inside Consumption 2024 pdf epub mobi 电子书

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发表于2024-12-30

Inside Consumption 2024 pdf epub mobi 电子书

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出版者:Routledge

作者:Ratneshwar, S.; Mick, David Glen;

出品人:

页数:378

译者:

出版时间:2005-09-26

价格:USD 175.00

装帧:Hardcover

isbn号码:9780415341936

丛书系列:

图书标签: 社會商業傳播

Inside Consumption 2024 pdf epub mobi 电子书图书描述

Following on from The Why of Consumption, this book examines motivational factors in diverse consumption behaviours. In a world where consumption has become the defining phenomenon of human life and society, it addresses the effects of critical life events on consumption motives, and the sociological and intergenerational influences on consumer motives and preferences. Its cross-disciplinary approach brings together some of the leading scholars from diverse subject areas to examine the central question about consumption: 'why?'. This is a unique and invaluable contribution to the area, and an essential asset for all those involved in researching, teaching or studying consumption and consumer behaviour.

Inside Consumption 2024 pdf epub mobi 电子书

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