Everything but the Coffee 2024 pdf epub mobi 电子书

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发表于2024-12-27

Everything but the Coffee 2024 pdf epub mobi 电子书

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这是从社会学家的角度，讲述的一个姓巴克“现象”。方法学既然已经明白了：“社会学”，大概调子就定了。不过很多细节还是很有趣的。还有比社会学家更像小说家的科学家么？赫赫看到关于第一家姓巴克店面的描述，在网上找了一些连接，有相片看： http://drinks.seriouseats...

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出版者:University of California Press

作者:Bryant Simon

出品人:

页数:304

译者:

出版时间:2009-10-20

价格:USD 47.95

装帧:Hardcover

isbn号码:9780520261068

丛书系列:

图书标签: 星巴克商业文化英文原版社会学英文写的大二买过纸质版

Everything but the Coffee 2024 pdf epub mobi 电子书图书描述

"Everything but the Coffee" casts a fresh eye on the world's most famous coffee company, looking beyond baristas, movie cameos, and Paul McCartney CDs to understand what Starbucks can tell us about America. Bryant Simon visited hundreds of Starbucks around the world to ask, Why did Starbucks take hold so quickly with consumers? What did it seem to provide over and above a decent cup of coffee? Why at the moment of Starbucks' profit-generating peak did the company lose its way, leaving observers baffled about how it might regain its customers and its cultural significance? "Everything but the Coffee" probes the company's psychological, emotional, political, and sociological power to discover how Starbucks' explosive success and rapid deflation exemplify American culture at this historical moment. Most importantly, it shows that Starbucks speaks to a deeply felt American need for predictability and class standing, community and authenticity, revealing that Starbucks' appeal lies not in the product it sells but in the easily consumed identity it offers.

Everything but the Coffee 2024 pdf epub mobi 电子书

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