奇普·希思(Chip Heath)现任斯坦福大学商学院组织行为学教授。现居于加州洛斯加托斯。
丹·希思(Dan Heath)奇普·希思的弟弟,杜克企业教育学院咨询师,前哈佛商学院研究员,Thinkwell新媒体教育公司创办人之一。现居于北加利福尼亚罗利市。
发表于2025-04-10
Made to Stick 2025 pdf epub mobi 电子书
书是本好书,千万别误会,推荐阅读,但是请看英文版!!! 差点儿就要买实体书了(电子版的缺章节),但总觉得读起来有点儿累,好些句子要读个好几遍才明白啥意思,而且有的时候还因为缺乏逻辑关系,看得晕头转向的。 无奈,看了下英文版,没想到居然很好读!!!不知道那个...
评分让创意更有黏性:创意直抵人心的六条路径 2015-09-19 公共利益科学中心希望向世界分享一些必要信息,于是想出了这种传播理念的方式,试图让人相信并给予关注。最后,这个创意像偷肾故事一样,产生了黏性。 注: 这就是果壳网要/在做的事 2015-09-19 某种程度上,万圣节毒糖果...
评分书是本好书,千万别误会,推荐阅读,但是请看英文版!!! 差点儿就要买实体书了(电子版的缺章节),但总觉得读起来有点儿累,好些句子要读个好几遍才明白啥意思,而且有的时候还因为缺乏逻辑关系,看得晕头转向的。 无奈,看了下英文版,没想到居然很好读!!!不知道那个...
评分图书标签: 思维 设计 表达 美国 英文原版 国图有 商业 创业
Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas “stick.”
Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick , accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the “human scale principle,” using the “Velcro Theory of Memory,” and creating “curiosity gaps.”
In this indispensable guide, we discover that sticky messages of all kinds–from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony–draw their power from the same six traits.
Made to Stick is a book that will transform the way you communicate ideas. It’s a fast-paced tour of success stories (and failures)–the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of “the Mother Teresa Effect”; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas–and tells us how we can apply these rules to making our own messages stick.
From the Hardcover edition.
Made to Stick 2025 pdf epub mobi 电子书