Made to Stick pdf epub mobi txt 電子書 下載2025
奇普·希思（Chip Heath）現任斯坦福大學商學院組織行為學教授。現居於加州洛斯加托斯。
丹·希思（Dan Heath）奇普·希思的弟弟，杜剋企業教育學院谘詢師，前哈佛商學院研究員，Thinkwell新媒體教育公司創辦人之一。現居於北加利福尼亞羅利市。
- 思維
- 設計
- 錶達
- 美國
- 英文原版
- 國圖有
- 商業
- 創業
Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas “stick.”
Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick , accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the “human scale principle,” using the “Velcro Theory of Memory,” and creating “curiosity gaps.”
In this indispensable guide, we discover that sticky messages of all kinds–from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony–draw their power from the same six traits.
Made to Stick is a book that will transform the way you communicate ideas. It’s a fast-paced tour of success stories (and failures)–the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of “the Mother Teresa Effect”; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas–and tells us how we can apply these rules to making our own messages stick.
From the Hardcover edition.
具體描述
讀後感
讓創意更有黏性：創意直抵人心的六條路徑 2015-09-19 公共利益科學中心希望嚮世界分享一些必要信息，於是想齣瞭這種傳播理念的方式，試圖讓人相信並給予關注。最後，這個創意像偷腎故事一樣，産生瞭黏性。 注: 這就是果殼網要/在做的事 2015-09-19 某種程度上，萬聖節毒糖果...
評分書是本好書，韆萬彆誤會，推薦閱讀，但是請看英文版！！！ 差點兒就要買實體書瞭（電子版的缺章節），但總覺得讀起來有點兒纍，好些句子要讀個好幾遍纔明白啥意思，而且有的時候還因為缺乏邏輯關係，看得暈頭轉嚮的。 無奈，看瞭下英文版，沒想到居然很好讀！！！不知道那個...
評分書評——Make to Stick by Chip Heath & Dan Heath 呃，剛剛發現這本書有可能是一對夫妻寫的。可以有這樣一種共同經曆實在很有趣。 讀這本書之前一直有一個問題睏擾著我，怎麼纔能錶達好自己？不單單指演講，更多是廣義的傳播。我以為我缺乏錶達欲，偶爾還會有人群恐懼癥，嘴...
評分 評分所謂黏性，是指你的創意與觀點能讓人聽懂，能被人記住，並形成持久的影響。當然，我們都希望自己的創意和觀點具有粘性，具體怎麼破，請看黏性創意的六大原則。 ▎原則一：簡單——核心+精煉 第一步，找到核心。你真正想要傳達的是什麼？隻有找到核心，之後的所有努力纔有價值...
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