Yes We Did! An inside look at how social media built the Obama brand (Voices That Matter) 2024 pdf epub mobi 电子书

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Yes We Did! An inside look at how social media built the Obama brand (Voices That Matter) 2024 pdf epub mobi 电子书著者简介

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发表于2024-10-05

Yes We Did! An inside look at how social media built the Obama brand (Voices That Matter) 2024 pdf epub mobi 电子书

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出版者:New Riders Press

作者:Rahaf Harfoush

出品人:

页数:216

译者:

出版时间:2009-05-30

价格:USD 24.99

装帧:Paperback

isbn号码:9780321631534

丛书系列:

图书标签: SNS

Yes We Did! An inside look at how social media built the Obama brand (Voices That Matter) 2024 pdf epub mobi 电子书图书描述

FOREWORD by Don Tapscott, author of Wikinomics and Grown Up Digital The Obama campaign's mastery of social media for everything from fundraising to volunteer coordination has been widely reported. Until now, there hasn't been an in-depth analysis of how they did it. In Yes We Did, new media strategist and campaign headquarters volunteer Rahaf Harfoush gives us a behind the-scenes look at the campaign's use of technology, from its earliest days through election night. She reveals strategic insights organizations can apply to their own brands. Discover how unwavering strategic vision and collaborative technologies--email, blogs, social networks, Twitter, and SMS messaging--empowered a formidable online community to help elect the world's first "digital" President.

Yes We Did! An inside look at how social media built the Obama brand (Voices That Matter) 2024 pdf epub mobi 电子书

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