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Yes We Did! An inside look at how social media built the Obama brand (Voices That Matter) 2024 pdf epub mobi 電子書下載

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FOREWORD by Don Tapscott, author of Wikinomics and Grown Up Digital The Obama campaign's mastery of social media for everything from fundraising to volunteer coordination has been widely reported. Until now, there hasn't been an in-depth analysis of how they did it. In Yes We Did, new media strategist and campaign headquarters volunteer Rahaf Harfoush gives us a behind the-scenes look at the campaign's use of technology, from its earliest days through election night. She reveals strategic insights organizations can apply to their own brands. Discover how unwavering strategic vision and collaborative technologies--email, blogs, social networks, Twitter, and SMS messaging--empowered a formidable online community to help elect the world's first "digital" President.

Yes We Did! An inside look at how social media built the Obama brand (Voices That Matter) 2024 pdf epub mobi 電子書下載

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發表於2024-11-23

Yes We Did! An inside look at how social media built the Obama brand (Voices That Matter) 2024 pdf epub mobi 電子書下載

Yes We Did! An inside look at how social media built the Obama brand (Voices That Matter) 2024 pdf epub mobi 電子書下載

Yes We Did! An inside look at how social media built the Obama brand (Voices That Matter) 2024 pdf epub mobi 電子書下載

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出版者:New Riders Press

作者:Rahaf Harfoush

出品人:

頁數:216

譯者:

出版時間:2009-05-30

價格:USD 24.99

裝幀:Paperback

isbn號碼:9780321631534

叢書系列:

圖書標籤: SNS

Yes We Did! An inside look at how social media built the Obama brand (Voices That Matter) 2024 pdf epub mobi 電子書下載

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How the social media help Obama to finally make it

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How the social media help Obama to finally make it

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How the social media help Obama to finally make it

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How the social media help Obama to finally make it

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How the social media help Obama to finally make it

Yes We Did! An inside look at how social media built the Obama brand (Voices That Matter) 2024 pdf epub mobi 電子書下載

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