《新規則:用社會化媒體做營銷和公關》揭示瞭網絡技術如何改變瞭營銷和公關的規則，詳細介紹瞭各種不同的在綫媒體，包括博客、播客、在綫論壇、社交網絡等，並對如何在實際工作中應用這些營銷、公關新規則給齣瞭具體的指導。書中列舉瞭50位網上成功營銷和公關的案例典範，匯總瞭這些創新型營銷者的見解、理念，教會讀者如何利用社會媒體工具建立“思想領袖”地位，從而成功營銷、公關。 A completely revised and updated edition of the "BusinessWeek" bestseller on effective, modern marketing and PR best practices "The New Rules of Marketing and PR "shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This new second edition paperback keeps you up-to-date on the latest trends. New case studies and current examples are included to illustrate the very latest in marketing and PR trends. Completely updated to reflect the latest marketing and PR techniques using social media sites such as Twitter, Facebook, and YouTube Includes a step-by-step action plan for harnessing the power of the Internet to communicate directly with buyers, increase sales, and raise online visibility David Meerman Scott is a renowned online marketing strategist, keynote speaker and the author of "World Wide Rave, "from Wiley "The New Rules of Marketing and PR, Second Edition "gives you all the information you need to craft powerful and effective marketing messages and get them to the right people at the right moment-at a fraction of the price of a traditional marketing campaign.

點擊鏈接進入中文版：

新規則:社會化媒體營銷和公關