Consumer Behavior (10th Edition) 2024 pdf epub mobi 电子书

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发表于2024-10-01

Consumer Behavior (10th Edition) 2024 pdf epub mobi 电子书

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出版者:Prentice Hall

作者:Leon Schiffman

出品人:

页数:600

译者:

出版时间:2009-08-07

价格:USD 185.67

装帧:Hardcover

isbn号码:9780135053010

丛书系列:

图书标签: 消费者行为学经济学教材心理学 MKT

Consumer Behavior (10th Edition) 2024 pdf epub mobi 电子书图书描述

Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.

Consumer Behavior: Its Origin and Strategic and Applications; Introduction to the Consumer Research Process; Market Segmentation; Consumer Motivation; Personality and Consumer Behavior; Consumer Perception; Consumer Learning; Consumer Attitude Formation and Change; Communication and Consumer Behavior; The Family and Its Social Class Standing; Influence of Culture on Consumer Behavior; Subcultures and Consumer Behavior; Cross Cultural and Global Consumer Behavior; Diffusion of Innovations; Consumer Decision Making and Beyond; Consumers Social Responsibility and Green Marketing

For readers interested in studying consumer behavior and/or marketing.

Consumer Behavior (10th Edition) 2024 pdf epub mobi 电子书

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