发表于2025-02-07
Consumer Behavior (10th Edition) 2025 pdf epub mobi 电子书
图书标签: 消费者行为学 经济学 教材 心理学 MKT
Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.
Consumer Behavior: Its Origin and Strategic and Applications; Introduction to the Consumer Research Process; Market Segmentation; Consumer Motivation; Personality and Consumer Behavior; Consumer Perception; Consumer Learning; Consumer Attitude Formation and Change; Communication and Consumer Behavior; The Family and Its Social Class Standing; Influence of Culture on Consumer Behavior; Subcultures and Consumer Behavior; Cross Cultural and Global Consumer Behavior; Diffusion of Innovations; Consumer Decision Making and Beyond; Consumers Social Responsibility and Green Marketing
For readers interested in studying consumer behavior and/or marketing.
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评分原来美帝版这么贵…
评分总算熬过了……
Consumer Behavior (10th Edition) 2025 pdf epub mobi 电子书