Women Want More 2024 pdf epub mobi 电子书


Women Want More

简体网页||繁体网页

Women Want More 2024 pdf epub mobi 电子书 著者简介

"The most helpful findings reveal how many women are currently dissatisfied with the financial, health care, banking, and technological services that they receive. . . . [The book] offers unique insights [and] . . . should be considered for those seeking to freshen up their customer service collections." (Library Journal )

"Women Want More makes the case for the role of women in moving markets. For consumer companies, it's an essential resource." (Irene B. Rosenfeld, Chairman and Chief Executive Officer, Kraft Foods )

"Truly inspirational. A great book. We've only just begun to scratch the surface of this opportunity." (Indra K. Nooyi, Chief Executive Officer and Director, PepsiCo Inc. )

"Women Want More tells the incredible story how companies can capture the emerging $5 trillion in real income growth for women, who feel undervalued in the marketplace; underestimated in the work place and underappreciated in the social arena." (Michael Gould, Chairman and CEO, Bloomingdale's )

"In this essential book, Silverstein and Sayre capture the revolution taking place worldwide: women consumers who demand options, who require personal attention, and who will ultimately determine which companies make it to the next round. Authenticity rules and wise marketers will understand that. Highly recommended." (John Zogby, President/CEO of Zogby International and author of The Way We'll Be: The Zogby Report on the Transformation of the American Dream )

"A must read for consumer-oriented companies of every size, shape and persuasion. Women Want More presents the most compelling consumer marketing proposition of our time with powerful insights anchored in thoughtful research." (Douglas Conant, President and Chief Executive Officer, Campbell Soup Company )

"Women Want More is a call to recognition and response. How can you not focus on an emerging $5 trillion in real income growth for women?" (Les Wexner, Founder, Chairman and CEO of Limited Brands )

"Women Want More is a fresh and insightful analy


Women Want More 电子书 图书目录




点击这里下载
    


想要找书就要到 本本书屋
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

发表于2024-11-20

Women Want More 2024 pdf epub mobi 电子书

Women Want More 2024 pdf epub mobi 电子书

Women Want More 2024 pdf epub mobi 电子书



喜欢 Women Want More 电子书 的读者还喜欢


Women Want More 电子书 读后感

评分

评分

评分

评分

评分

类似图书 点击查看全场最低价
出版者:HarperBusiness
作者:Michael J. Silverstein
出品人:
页数:336
译者:
出版时间:2009-9-1
价格:GBP 21.51
装帧:Hardcover
isbn号码:9780061776410
丛书系列:

图书标签: 营销  BCG   


Women Want More 2024 pdf epub mobi 电子书 图书描述

An exhaustive analysis of the 2008 Boston Consultive Group Global Inquiry into Women and Consumerism, which surveyed 12,000 women from all walks of life about their spending habits. In painstaking detail, and employing every available scrap of corporate history, the authors describe how to reach the group which controls the spending in most categories of consumer goods, but who are sometimes misunderstood by the companies that seek to serve them. Through many examples of the women interviewed for the survey, we see pictures of the modern woman globe-wide—struggling between roles of caregiver, wife, and mother, stressed out, saddled with men who don't help with the housework, pressed for time, over-concerned with expensive beauty products, frustrated with condescending financial advisors and determined to do good with their dollars. The scope of the survey itself is interesting, but the repetitive detail makes the book more useful as a doorstop than a business guide, and there's a disconcerting bemused tone to the analysis—as if the authors were observing exotic zoo animals rather than a powerful consumer group. Others have done it better—and far more succinctly. (Sept.)

Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Women Want More 2024 pdf epub mobi 电子书

Women Want More 2024 pdf epub mobi 电子书
想要找书就要到 本本书屋
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

Women Want More 2024 pdf epub mobi 用户评价

评分

全世界的女人都嫌时间不够用,希望平衡工作与家庭,事业成功,生活幸福,容貌和身材姣好。波士顿咨询公司的全球调查揭示了赚女人钱的好生意。

评分

全世界的女人都嫌时间不够用,希望平衡工作与家庭,事业成功,生活幸福,容貌和身材姣好。波士顿咨询公司的全球调查揭示了赚女人钱的好生意。

评分

全世界的女人都嫌时间不够用,希望平衡工作与家庭,事业成功,生活幸福,容貌和身材姣好。波士顿咨询公司的全球调查揭示了赚女人钱的好生意。

评分

全世界的女人都嫌时间不够用,希望平衡工作与家庭,事业成功,生活幸福,容貌和身材姣好。波士顿咨询公司的全球调查揭示了赚女人钱的好生意。

评分

全世界的女人都嫌时间不够用,希望平衡工作与家庭,事业成功,生活幸福,容貌和身材姣好。波士顿咨询公司的全球调查揭示了赚女人钱的好生意。

Women Want More 2024 pdf epub mobi 电子书


分享链接









相关图书




本站所有内容均为互联网搜索引擎提供的公开搜索信息,本站不存储任何数据与内容,任何内容与数据均与本站无关,如有需要请联系相关搜索引擎包括但不限于百度google,bing,sogou

友情链接

© 2024 onlinetoolsland.com All Rights Reserved. 本本书屋 版权所有