Rethinking Marketing 2025 pdf epub mobi 电子书

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发表于2025-01-21

Rethinking Marketing 2025 pdf epub mobi 电子书

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出版者:Wiley

作者:Harrison, Debbie; Waluszewski, Alexandra; Hekansson, Hekan

出品人:

页数:294

译者:

出版时间:2005-07-18

价格:USD 80.00

装帧:Hardcover

isbn号码:9780470021477

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图书标签: 营销经济

Rethinking Marketing 2025 pdf epub mobi 电子书图书描述

This book is the result of a seminar in Spring 2003 that brought together senior marketing Professors from both Europe and the US. The seminar is part of project funded for 4 - 5 years to discuss the future of marketing. Three basic issues are addressed: How should we look at the market and its different forms, given the existence of dynamics? How should we look upon the exchange between market players given the existence of relationships and other close cooperative efforts? What kind of scientific approaches can we use when studying markets and market players? Following a comprehensive discussion of these issues the book concludes by reexamining existing theories in light of these new ideas, challenging existing ways of thinking and looking towards a new future for marketing.

Rethinking Marketing 2025 pdf epub mobi 电子书

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