Advertising 2024 pdf epub mobi 电子书

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发表于2024-11-06

Advertising 2024 pdf epub mobi 电子书

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出版者:Sage Publications Ltd

作者:Liz McFall

出品人:

页数:224

译者:

出版时间:2004-03-22

价格:USD 106.00

装帧:Hardcover

isbn号码:9780761942542

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图书标签: advertising 英國 2014

Advertising 2024 pdf epub mobi 电子书图书描述

Advertising is often used to illustrate popular and academic debates about cultural and economic life. This book reviews cultural and sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue. Liz McFall surveys dominant and problematic tendencies within the current discourse. This book offers a thorough review of the literature and also introduces fresh empirical evidence. "Advertising: A Cultural Economy" uses a historical study of advertising to regain a sense of how it has been patterned, not by the 'epoch', but by the interaction of institutional, organisational and technological forces.

Advertising 2024 pdf epub mobi 电子书

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