The Practical Pocket Guide to Account Planning 2024 pdf epub mobi 电子书

☆☆☆☆☆
简体网页||繁体网页

The Practical Pocket Guide to Account Planning 2024 pdf epub mobi 电子书著者简介

Chris Kocek is the Founder & CEO of Gallant Branding, a strategy and design studio dedicated to building brands for a better world. Prior to starting Gallant, Chris worked as a Strategic Planner at advertising agencies in NYC and Austin, developing nationally recognized campaigns for a number of Fortune 500 brands and highly respected nonprofits, including AARP, Lowe's Home Improvement, Hyatt Hotels, Ace Hardware, John Deere, and The Christopher and Dana Reeve Foundation. In addition to guest lecturing at the University of Texas, Chris is a public speaker whose talks on creativity and innovation have been featured at strategic symposiums around the country as well as TEDx.

The Practical Pocket Guide to Account Planning 电子书图书目录

下载链接在页面底部

点击这里下载

facebook linkedin mastodon messenger pinterest reddit telegram twitter viber vkontakte whatsapp 复制链接

想要找书就要到本本书屋

onlinetoolsland.com

立刻按 ctrl+D收藏本页

你会得到大惊喜!!

发表于2024-09-05

The Practical Pocket Guide to Account Planning 2024 pdf epub mobi 电子书

喜欢 The Practical Pocket Guide to Account Planning 电子书的读者还喜欢

The Practical Pocket Guide to Account Planning 电子书读后感

评分☆☆☆☆☆

类似图书点击查看全场最低价

出版者:Yellow Bird Press

作者:Chris Kocek

出品人:

页数:156

译者:

出版时间:2013-5-15

价格:0

装帧:平装

isbn号码:9780989284905

丛书系列:

图书标签: 广告 planning 藏书英文版子 advertising 2015

The Practical Pocket Guide to Account Planning 2024 pdf epub mobi 电子书图书描述

The Practical Pocket Guide to Account Planning provides a straightforward, no nonsense approach to understanding what Account Planners do on a daily basis and how they do it. Filled with real world examples, amusing anecdotes, and useful techniques for getting to better insights, The Practical Pocket Guide provides a clear path for how Account Planners can collaborate with Creatives to produce great work that is insightful, engaging, and culturally infectious. In this engaging 2-hour read, you'll learn:

- The difference between most Account Planning job descriptions and day-to-day realities

- Critical Planning skills, including: concept testing, copy testing, discussion guides, positioning, and the basics of good research

- Techniques for writing better briefs and ideas for how to lead more engaging briefings

- How to be an ally to Creatives so that together you can sell big, culturally infectious ideas to Clients

Whether you're a Client, a Creative, an Account Manager, or an aspiring Account Planner, this book will help you understand how Planners think and what great Planning can really do.

The Practical Pocket Guide to Account Planning 2024 pdf epub mobi 电子书

想要找书就要到本本书屋

onlinetoolsland.com

立刻按 ctrl+D收藏本页

你会得到大惊喜!!