发表于2024-09-05
Different 2024 pdf epub mobi 电子书
这本书在两天内读完。 亚马逊页面上评价差距很大,有人评五星,有人评一星。还留下“洛里啰嗦一个意思反复说不值这个钱”之类的抱怨。 恰巧手边有一本朋友的书。刚翻到第一章前10页,就立马在亚马逊上下了单。这么好的宝贝对于某些人却是垃圾,果然佛见佛,魔见魔。 在这本...
评分 评分首先我很喜欢它的封面,很明艳的黄色,看着就很舒服。 作者认为在日益激烈的竞争中,企业很容易会趋于一致性,譬如沃尔沃和奥迪,以前沃尔沃以安全性著称,而奥迪以漂亮的外形著称,而通过用户的反馈,沃尔沃用户抱怨不够漂亮,奥迪用户抱怨安全性差,于是沃尔沃开始追求外形...
评分刚开始在读本书的时候,是出于对中信喜欢把一本普通的读物炒成包装成《圣经》,和“读完本书就可以长生不老或者日进斗金”的强烈标签,读完序言,果然印证了自己的想法,中信,你吃SHI去吧。 继续读着之后,渐渐觉得本书的确是一本非常实在的书。读到关于马麦酱的案例,更觉得...
评分1.叙述方式 写书有两种方式:理性(ppt式核心展示)和感性(生动的说话方式) 如果以读者对观点的吸收程度作为衡量标准,娓娓道来的方式也许会更胜一筹!其一,假设面前的一桌饭菜变成各种营养的维生素瓶并且被有条有理地码成一排,你吃得下去吗?其二,通过主动对故事案例进...
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Why trying to be the best … competing like crazy … makes you mediocre
Every few years a book—through a combination of the author’s unique voice, storytelling ability, wit, and insight—simply breaks the mold. Bill Bryson’s A Walk in the Woods is one example. Richard Feynman’s “ Surely You’re Joking, Mr. Feynman!” is another.
Now comes Youngme Moon’s Different, a book for “people who don’t read business books.” Actually, it’s more like a personal conversation with a friend who has thought deeply about how the world works … and who gets you to see that world in a completely new light.
If there is one strain of conventional wisdom pervading every company in every industry, it’s the absolute importance of “competing like crazy.” Youngme Moon’s message is simply “Get off this treadmill that’s taking you nowhere. Going tit for tat and adding features, augmentations, and gimmicks to beat the competition has the perverse result of making you like everyone else.” Different provides a highly original perspective on what it means to offer something that is meaningfully different—different in a manner that is both fundamental and comprehensive.
Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even “hostile,” almost daring you to buy what they are selling. The MINI Cooper was launched with fearless abandon: “Worried that this car is too small? Look here. It’s even smaller than you think.”
These are players that strike a genuine chord with even the most jaded consumers. In fact, almost every success story of the past two decades has been an exception to the rule. Simply go to your computer and compare AOL and Yahoo! with Google. The former pile on feature upon feature to their home pages, while Google is like an austere boutique, dominating a category filled with “extras.”
Different shows how to succeed in a world where conformity reigns…but exceptions rule.
From the Hardcover edition.
2015/07/04 深圳出差的路上 我们都渴望与众不同,结果每个人努力,导致整体的相似
评分1. Avoid the marketer's knee-jerk reaction 看了100页终于看不下去了。很受不了一开篇就是 to make myself more clear??? 一个观点翻来覆去讲几遍我真的不可以…
评分2015/07/04 深圳出差的路上 我们都渴望与众不同,结果每个人努力,导致整体的相似
评分1. Avoid the marketer's knee-jerk reaction 看了100页终于看不下去了。很受不了一开篇就是 to make myself more clear??? 一个观点翻来覆去讲几遍我真的不可以…
评分2015/07/04 深圳出差的路上 我们都渴望与众不同,结果每个人努力,导致整体的相似
Different 2024 pdf epub mobi 电子书