Selling and Sales Management 2024 pdf epub mobi 电子书

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发表于2024-12-01

Selling and Sales Management 2024 pdf epub mobi 电子书

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出版者:

作者:Jobber, David; Lancaster, Geoffrey;

出品人:

页数:568

译者:

出版时间:2009-8

价格:542.00元

装帧:

isbn号码:9780273720652

丛书系列:

图书标签: 市场营销

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Selling and Sales Management 8/e is essential reading for all marketing and management students and practitioners, in particular those with specific interests in the world of sales. The text is split into five logical parts: Sales Perspective, Sales Technique, Sales Environment, Sales Management and Sales Control. This edition places emphasis on international aspects of selling and sales management whilst also covering all of the important elements of the marketing mix. Topics covered include Sales Strategies, Key Account Management, Sales Forecasting and Budgeting, and the Role of Selling in Marketing.

Selling and Sales Management 2024 pdf epub mobi 电子书

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