The Design of Business 2024 pdf epub mobi 电子书

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作者：（加拿大）罗杰•马丁(Roger Martin) 译者：李志刚于晓蓓等

罗杰•马丁（Roger Martin），国际知名的畅销书作者，他的《整合思维》一书颇受好评。马丁担任加拿大多伦多大学罗特曼管理学院院长达15年之久，同时也是多家世界级大公司首席执行官的高级战略顾问。马丁是《商业周刊》在线创新板块和设计频道栏目的专栏作者，同时还经常受邀为《金融时报》的“决策思维”栏目和《华盛顿邮报》的“领导力”栏目撰写文章。2007年，罗杰•马丁被《商业周刊》评为全球最具影响力的10位商学教授之一；2013年，罗杰•马丁被《福布斯》评为年度全球最具影响力商业思想家第三位。马丁对管理界的贡献主要在于，他提出了足以改变公司领导者思维模式的两个创新理论，一个是整合思维，另一个是设计思维。

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发表于2024-11-21

The Design of Business 2024 pdf epub mobi 电子书

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1.旧书新读，两年前买此书是因为书中提到的知识漏斗/创意形成之路，跟我在小小老师那学来的学习漏斗/信息流经通道类似。 #2.知识漏斗包含三个阶段。其一为探索迷题，破解迷题起点在于预测；其二为得到启发，即挖掘经验法则，获得开发式提示，将迷题置于可控范围之内；其三为...

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出版者:Harvard Business School Press

作者:Roger L. Martin

出品人:

页数:256

译者:

出版时间:2009-11-9

价格:USD 26.95

装帧:Hardcover

isbn号码:9781422177808

丛书系列:

图书标签: 商业设计 designthinking 设计理论创新管理 Business Design

The Design of Business 2024 pdf epub mobi 电子书图书描述

Most companies today have innovation envy. They yearn to come up with a game-changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative-they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results.

Why? In The Design of Business, Roger Martin offers a compelling and provocative answer: we rely far too exclusively on analytical thinking, which merely refines current knowledge, producing small improvements to the status quo.

To innovate and win, companies need design thinking. This form of thinking is rooted in how knowledge advances from one stage to another-from mystery (something we can't explain) to heuristic (a rule of thumb that guides us toward solution) to algorithm (a predictable formula for producing an answer) to code (when the formula becomes so predictable it can be fully automated). As knowledge advances across the stages, productivity grows and costs drop-creating massive value for companies.

Martin shows how leading companies such as Procter & Gamble, Cirque du Soleil, RIM, and others use design thinking to push knowledge through the stages in ways that produce breakthrough innovations and competitive advantage.

Filled with deep insights and fresh perspectives, The Design of Business reveals the true foundation of successful, profitable innovation.

The Design of Business 2024 pdf epub mobi 电子书

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