Tim Brown is CEO and president of IDEO. Ranked independently among the ten most innovative companies in the world, IDEO is the innovation and design firm that contributed to such standard-setting innovations as the first mouse for Apple and the Palm V. Today, IDEO applies its human-centered approach to drive innovation and growth for the world’s leading companies as well as government, education, healthcare, and social sectors. Tim advises senior executives and boards of Fortune 100 companies and has led strategic client relationships with such companies as Microsoft, Pepsi, Procter & Gamble, and Steelcase.
发表于2025-02-02
Change by Design 2025 pdf epub mobi 电子书
“异花授粉”究竟意味着什么呢?是某种突然间打动你的东西?你能为它制订计划吗?事实上,“异花授粉”有两个方面。它有主动的一面——了解新的程序、方法和技术,也有被动的一面——得为新的想法腾出时间或者创造空间。最好的“异花授粉”鼓励这些实践活动的两个方面。 培养技...
评分2016年埃森哲技术展望报告的主题是“以人为本”。 当时不以为然,如今发现“基于用户的设计思维”真的是当今企业写在基因中的,关乎生死存亡的重要一环节。 很诧异之前的评论多为13年、14年的,我想在现今的2017年,这个需求和呼声应该更加明显吧。 本书几个特别棒的点: 1.案...
评分常常发现这样的场景: 设计人员及项目经理在口若悬河地介绍自己的创意与理念,而客户决策人员却打着哈欠,说着全然不着调的评论、问着不相关的问题、想着其他方面的事,还表露出极度的不满意——一幅“老子花了钱,你们在浪费钱”的面孔。。。。。 事实上,这本书与上述的设计...
评分总体来讲,这本书的框架和思维方式都是我比较喜欢的,核心内容是表达了设计是一个生活或工作方式,设计是一种贯穿企业发展全过程的思考。美中不足的是,不知道是翻译的原因还是原著本身存在的问题,内容的表达不够透彻、不够简明、不够流畅。 设计从一个狭窄的领域延伸到商业...
图书标签: 设计 design ideo thinking 设计理论 Innovation 设计思维 工业设计
This book introduces design thinking, the collaborative process by which the designer’s sensibilities and methods are employed to match people’s needs with what is technically feasible and a viable business strategy. In short, design thinking converts need into demand. It’s a human-centered approach to problem solving that helps people and organizations become more innovative and creative.
Design thinking is not just applicable to so-called creative industries or people who work in the design field. It’s an approach that has been used by organizations such as Kaiser Permanente to increase the quality of patient care by re-examining the ways that their nurses manage shift change or Kraft to rethink supply chain management. This book is for creative business leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.
从design thinking这个角度看问题很有意思,设计的不一定是tangible goods,也可以是experience, service, organization...总之要以人为本,总之要大胆犯错;第一部分讲observation, brainstorm, prototyping和storytelling也很有启发性。 || 这本书很大程度上是站在leader的角度写的,强调在新时代里为了生存,企业要追求innovation而不是incrementation。我还没这种实战经验,很多东西体会不到位。不过西方社会对leadership的侧重可见一斑。
评分还是不错得。
评分这从来都是知易行难的事,大小公司企业类型都不一样的时候,这本书也就管中窥豹一下吧。。。
评分平铺直叙的design thinking入门级读物,终于借着读书会的任务读完,case干瘪无味,所以果然还是应该亲身参与一个项目去体会brainstorming, prototyping,storytelling和engaging吧
评分深入了解下design thinking
Change by Design 2025 pdf epub mobi 电子书