Tim Brown is CEO and president of IDEO. Ranked independently among the ten most innovative companies in the world, IDEO is the innovation and design firm that contributed to such standard-setting innovations as the first mouse for Apple and the Palm V. Today, IDEO applies its human-centered approach to drive innovation and growth for the world’s leading companies as well as government, education, healthcare, and social sectors. Tim advises senior executives and boards of Fortune 100 companies and has led strategic client relationships with such companies as Microsoft, Pepsi, Procter & Gamble, and Steelcase.
发表于2025-04-05
Change by Design 2025 pdf epub mobi 电子书
组织如何培养创新土壤,如何塑造创新能力?作者认为,设计思维平衡了技术、艺术与商业视角,是创新的重要手法,设计思维可以应用到产品、服务、流程,甚至组织架构等领域,值得个人、团队、组织甚至社会关注和应用。 全书第二章最具启发性,以人为本的设计,需要从观察到洞察,...
评分“异花授粉”究竟意味着什么呢?是某种突然间打动你的东西?你能为它制订计划吗?事实上,“异花授粉”有两个方面。它有主动的一面——了解新的程序、方法和技术,也有被动的一面——得为新的想法腾出时间或者创造空间。最好的“异花授粉”鼓励这些实践活动的两个方面。 培养技...
评分 评分图书标签: 设计 design ideo thinking 设计理论 Innovation 设计思维 工业设计
This book introduces design thinking, the collaborative process by which the designer’s sensibilities and methods are employed to match people’s needs with what is technically feasible and a viable business strategy. In short, design thinking converts need into demand. It’s a human-centered approach to problem solving that helps people and organizations become more innovative and creative.
Design thinking is not just applicable to so-called creative industries or people who work in the design field. It’s an approach that has been used by organizations such as Kaiser Permanente to increase the quality of patient care by re-examining the ways that their nurses manage shift change or Kraft to rethink supply chain management. This book is for creative business leaders who seek to infuse design thinking into every level of an organization, product, or service to drive new alternatives for business and society.
很不错的入门介绍书,而且里面有很多案例和相关领域的人物,方便进行后续拓展阅读
评分隔靴搔痒
评分对书期望太高了。对于design thingking的阐述,认为他在HBR上的那篇文章就是精华。整本书看到后面卖概念、凑内容的嫌疑很重
评分高屋建瓴的design thinking的观点,不适合拿来做具体操作的指导书。从心理学和人类行为的角度说明为什么需要design thinking,对于了解现在越来越普及的design thinking来说,这本是必读书目之一。
评分对书期望太高了。对于design thingking的阐述,认为他在HBR上的那篇文章就是精华。整本书看到后面卖概念、凑内容的嫌疑很重
Change by Design 2025 pdf epub mobi 电子书