Cognitive Surplus

克莱·舍基，被誉为“互联网革命最伟大的思考者”、“新文化最敏锐的观察者”，从事有关互联网的社会和经济影响的写作、教学与咨询，特别关注社会网络和技术网络的交叉地带。目前在纽约大学的互动电信项目中任教，其咨询客户包括诺基亚、宝洁、BBC、美国海军和乐高公司等。多年来，在《纽约时报》、《华尔街日报》、《哈佛商业评论》、《连线》和《IEEE计算机》等报刊上发表文章，广受读者追捧，并经常在技术会议上充当主题演讲者。

出版者:Penguin Press

作者:Clay Shirky

页数:242

出版时间:2010-06-10

价格:GBP 16.60

装帧:Hardcover

isbn号码:9781594202537

图书标签:互联网社会学新媒体SNS心理学ClayShirky网络媒体英文

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The author of the breakout hit Here Comes Everybody reveals how new technology is changing us from consumers to collaborators, unleashing a torrent of creative production that will transform our world.

For decades, technology encouraged people to squander their time and intellect as passive consumers. Today, tech has finally caught up with human potential. In Cognitive Surplus , Internet guru Clay Shirky forecasts the thrilling changes we will all enjoy as new digital technology puts our untapped resources of talent and goodwill to use at last.

Since we Americans were suburbanized and educated by the postwar boom, we've had a surfeit of intellect, energy, and time-what Shirky calls a cognitive surplus. But this abundance had little impact on the common good because television consumed the lion's share of it-and we consume TV passively, in isolation from one another. Now, for the first time, people are embracing new media that allow us to pool our efforts at vanishingly low cost. The results of this aggregated effort range from mind expanding-reference tools like Wikipedia-to lifesaving-such as Ushahidi.com, which has allowed Kenyans to sidestep government censorship and report on acts of violence in real time.

Shirky argues persuasively that this cognitive surplus-rather than being some strange new departure from normal behavior-actually returns our society to forms of collaboration that were natural to us up through the early twentieth century. He also charts the vast effects that our cognitive surplus-aided by new technologies-will have on twenty-first-century society, and how we can best exploit those effects. Shirky envisions an era of lower creative quality on average but greater innovation, an increase in transparency in all areas of society, and a dramatic rise in productivity that will transform our civilization.

The potential impact of cognitive surplus is enormous. As Shirky points out, Wikipedia was built out of roughly 1 percent of the man-hours that Americans spend watching TV every year. Wikipedia and other current products of cognitive surplus are only the iceberg's tip. Shirky shows how society and our daily lives will be improved dramatically as we learn to exploit our goodwill and free time like never before.

读后感

克莱·舍基说，美国人一年花在看电视上的时间大约2000亿个小时，而这几乎是2000个维基百科项目一年所需要的时间。如果我们将每个人的自由时间看成一个集合体，一种认知盈余，那么，这种盈余会有多大？我们已经忘记了我们的自由时间始终属于我们自己，我们可以凭自己的意愿来消...

当自由时间累积成认知盈余 　　麦当劳想提高奶昔销量，因此雇用了研究员来弄清楚顾客最关注奶昔的哪种特质。是要做得更稠？更甜？还是更凉？几乎所有研究员关注的都是产品。然而Gerald Berstell却选择了忽略奶昔本身，对顾客进行研究。他每天坐在麦当劳里长达18个小时，观察都...  

《认知盈余》应该归类进社会化知识管理，和个人品牌、时间管理也都沾点边。相对于国外，目前国内拥有自由时间并且能够形成力量的人，还不普遍，但这是大势所趋，因为科技和时代裹挟我们前进。拥有自由时间而想要改进，或者还在无意义消耗（比如天天把日常生活刷进微博），都应...  

用户评价

Interesting, but not quite useful.

大概是互联网时代变化太快，几年前写的书现在看来已经没有太多振聋发聩的感觉了。案例和分析都是精准到位的，读完以后的收获却和看完一场TED不相上下。为数不多的现实意义是为我的追星心路历程提供了理论依据。

每个人的一点cognitive surplus如果aggregate起来就可以成就伟业(Wikipedia,Linux)。尤其在中国，如果每个人把花在路上发呆，上班偷闲，家中悠哉的一些时间做些于己于人有益的事，潜力无穷啊！

每个人的一点cognitive surplus如果aggregate起来就可以成就伟业(Wikipedia,Linux)。尤其在中国，如果每个人把花在路上发呆，上班偷闲，家中悠哉的一些时间做些于己于人有益的事，潜力无穷啊！

看看这书，再看看豆瓣，一切豁然开朗