Cognitive Surplus

克莱·舍基，被誉为“互联网革命最伟大的思考者”、“新文化最敏锐的观察者”，从事有关互联网的社会和经济影响的写作、教学与咨询，特别关注社会网络和技术网络的交叉地带。目前在纽约大学的互动电信项目中任教，其咨询客户包括诺基亚、宝洁、BBC、美国海军和乐高公司等。多年来，在《纽约时报》、《华尔街日报》、《哈佛商业评论》、《连线》和《IEEE计算机》等报刊上发表文章，广受读者追捧，并经常在技术会议上充当主题演讲者。

出版者:Penguin Press

作者:Clay Shirky

页数:242

出版时间:2010-06-10

价格:GBP 16.60

装帧:Hardcover

isbn号码:9781594202537

图书标签:互联网社会学新媒体SNS心理学ClayShirky网络媒体英文

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The author of the breakout hit Here Comes Everybody reveals how new technology is changing us from consumers to collaborators, unleashing a torrent of creative production that will transform our world.

For decades, technology encouraged people to squander their time and intellect as passive consumers. Today, tech has finally caught up with human potential. In Cognitive Surplus , Internet guru Clay Shirky forecasts the thrilling changes we will all enjoy as new digital technology puts our untapped resources of talent and goodwill to use at last.

Since we Americans were suburbanized and educated by the postwar boom, we've had a surfeit of intellect, energy, and time-what Shirky calls a cognitive surplus. But this abundance had little impact on the common good because television consumed the lion's share of it-and we consume TV passively, in isolation from one another. Now, for the first time, people are embracing new media that allow us to pool our efforts at vanishingly low cost. The results of this aggregated effort range from mind expanding-reference tools like Wikipedia-to lifesaving-such as Ushahidi.com, which has allowed Kenyans to sidestep government censorship and report on acts of violence in real time.

Shirky argues persuasively that this cognitive surplus-rather than being some strange new departure from normal behavior-actually returns our society to forms of collaboration that were natural to us up through the early twentieth century. He also charts the vast effects that our cognitive surplus-aided by new technologies-will have on twenty-first-century society, and how we can best exploit those effects. Shirky envisions an era of lower creative quality on average but greater innovation, an increase in transparency in all areas of society, and a dramatic rise in productivity that will transform our civilization.

The potential impact of cognitive surplus is enormous. As Shirky points out, Wikipedia was built out of roughly 1 percent of the man-hours that Americans spend watching TV every year. Wikipedia and other current products of cognitive surplus are only the iceberg's tip. Shirky shows how society and our daily lives will be improved dramatically as we learn to exploit our goodwill and free time like never before.

读后感

什么是认知盈余？ 因为8小时工作制，人们每天会有8小时的自由支配时间。人类有消费（接受信息）、分享（传播信息）、创造（提供新信息）的需求。在以前人们只在电视机前进行消费，而如今，大量受过高等教育程度的人们可以通过互联网进行分享和创造。如此多的盈余时间如果能够被...  

看了第7章简直想打4星啊，但是前面6章只能算2星，综合下只能3星了。 方式、动机、机会三者融合，累积自由时间作为原材料，生产了认知盈余，带来了仍我们为彼此创造机会的机会。以群体的形式尝试新事物，是对社会化媒体最为意义深远的利用。 新工具提供的机会越多，任何人可以...  

跳过前面的6章废话，直接看第七章吧。 1-6章都在讲述世界的规律、历史、社会现象。而第7章讲的是：在认知盈余时代如何创业。 无论是IT老鸟，还是在互联网行业刚刚起步的初生牛犊。读一读作者所分享的经验心得应该都挺有收获的！  

什么是认知盈余？ 因为8小时工作制，人们每天会有8小时的自由支配时间。人类有消费（接受信息）、分享（传播信息）、创造（提供新信息）的需求。在以前人们只在电视机前进行消费，而如今，大量受过高等教育程度的人们可以通过互联网进行分享和创造。如此多的盈余时间如果能够被...  

用户评价

感觉啰啰嗦嗦讲了很多显而易见的东西，或许因为已经是五年前的内容了吧。最后一章相对有意思一点。

这本书让我想起写“排泄性用户”那个做论坛的人。忘记名字了。挺实在的概念，不过就是不深。做任何新东西就是这样吧，摸着石头过河。

Kindle版都不便宜，但又懒得等软皮装了。后面那一堆资料，还真是有电子版看着方便 ：）

so filled with constructive insights it is amazing.

how much will we be able to take advantage of the cognitive surplus to produce real civic value?