Cognitive Surplus

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剋萊·捨基,被譽為“互聯網革命最偉大的思考者”、“新文化最敏銳的觀察者”,從事有關互聯網的社會和經濟影響的寫作、教學與谘詢,特彆關注社會網絡和技術網絡的交叉地帶。目前在紐約大學的互動電信項目中任教,其谘詢客戶包括諾基亞、寶潔、BBC、美國海軍和樂高公司等。多年來,在《紐約時報》、《華爾街日報》、《哈佛商業評論》、《連綫》和《IEEE計算機》等報刊上發錶文章,廣受讀者追捧,並經常在技術會議上充當主題演講者。

出版者:Penguin Press
作者:Clay Shirky
出品人:
頁數:242
译者:
出版時間:2010-06-10
價格:GBP 16.60
裝幀:Hardcover
isbn號碼:9781594202537
叢書系列:
圖書標籤:
  • 互聯網 
  • 社會學 
  • 新媒體 
  • SNS 
  • 心理學 
  • ClayShirky 
  • 網絡媒體 
  • 英文 
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The author of the breakout hit Here Comes Everybody reveals how new technology is changing us from consumers to collaborators, unleashing a torrent of creative production that will transform our world.

For decades, technology encouraged people to squander their time and intellect as passive consumers. Today, tech has finally caught up with human potential. In Cognitive Surplus , Internet guru Clay Shirky forecasts the thrilling changes we will all enjoy as new digital technology puts our untapped resources of talent and goodwill to use at last.

Since we Americans were suburbanized and educated by the postwar boom, we've had a surfeit of intellect, energy, and time-what Shirky calls a cognitive surplus. But this abundance had little impact on the common good because television consumed the lion's share of it-and we consume TV passively, in isolation from one another. Now, for the first time, people are embracing new media that allow us to pool our efforts at vanishingly low cost. The results of this aggregated effort range from mind expanding-reference tools like Wikipedia-to lifesaving-such as Ushahidi.com, which has allowed Kenyans to sidestep government censorship and report on acts of violence in real time.

Shirky argues persuasively that this cognitive surplus-rather than being some strange new departure from normal behavior-actually returns our society to forms of collaboration that were natural to us up through the early twentieth century. He also charts the vast effects that our cognitive surplus-aided by new technologies-will have on twenty-first-century society, and how we can best exploit those effects. Shirky envisions an era of lower creative quality on average but greater innovation, an increase in transparency in all areas of society, and a dramatic rise in productivity that will transform our civilization.

The potential impact of cognitive surplus is enormous. As Shirky points out, Wikipedia was built out of roughly 1 percent of the man-hours that Americans spend watching TV every year. Wikipedia and other current products of cognitive surplus are only the iceberg's tip. Shirky shows how society and our daily lives will be improved dramatically as we learn to exploit our goodwill and free time like never before.

具體描述

讀後感

評分

評分

當自由時間纍積成認知盈餘   麥當勞想提高奶昔銷量,因此雇用瞭研究員來弄清楚顧客最關注奶昔的哪種特質。是要做得更稠?更甜?還是更涼?幾乎所有研究員關注的都是産品。然而Gerald Berstell卻選擇瞭忽略奶昔本身,對顧客進行研究。他每天坐在麥當勞裏長達18個小時,觀察都...  

評分

跳過前麵的6章廢話,直接看第七章吧。 1-6章都在講述世界的規律、曆史、社會現象。而第7章講的是:在認知盈餘時代如何創業。 無論是IT老鳥,還是在互聯網行業剛剛起步的初生牛犢。讀一讀作者所分享的經驗心得應該都挺有收獲的!  

評分

看完瞭《認知盈餘》一書。“認知盈餘”是新時代網民賦予互聯網從業者最大的禮物。作者從理論上明確地告訴大傢:龐大網友會無私地在自由時間裏,分享自己的聰明與纔智。但如何利用這條理論,更好地構建一個平颱,讓用戶最終選擇你,纔是真正需要思考的。理論隻是指導,不停的失...  

評分

跳過前麵的6章廢話,直接看第七章吧。 1-6章都在講述世界的規律、曆史、社會現象。而第7章講的是:在認知盈餘時代如何創業。 無論是IT老鳥,還是在互聯網行業剛剛起步的初生牛犢。讀一讀作者所分享的經驗心得應該都挺有收獲的!  

用戶評價

评分

每個人的一點cognitive surplus如果aggregate起來就可以成就偉業(Wikipedia,Linux)。尤其在中國,如果每個人把花在路上發呆,上班偷閑,傢中悠哉的一些時間做些於己於人有益的事,潛力無窮啊!

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impressive book,interesting stories& perspectives

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感覺囉囉嗦嗦講瞭很多顯而易見的東西,或許因為已經是五年前的內容瞭吧。最後一章相對有意思一點。

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Society is shaped as much by inconvenience as by capability.

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看看這書,再看看豆瓣,一切豁然開朗

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