Cognitive Surplus

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剋萊·捨基,被譽為“互聯網革命最偉大的思考者”、“新文化最敏銳的觀察者”,從事有關互聯網的社會和經濟影響的寫作、教學與谘詢,特彆關注社會網絡和技術網絡的交叉地帶。目前在紐約大學的互動電信項目中任教,其谘詢客戶包括諾基亞、寶潔、BBC、美國海軍和樂高公司等。多年來,在《紐約時報》、《華爾街日報》、《哈佛商業評論》、《連綫》和《IEEE計算機》等報刊上發錶文章,廣受讀者追捧,並經常在技術會議上充當主題演講者。

出版者:Penguin Press
作者:Clay Shirky
出品人:
頁數:242
译者:
出版時間:2010-06-10
價格:GBP 16.60
裝幀:Hardcover
isbn號碼:9781594202537
叢書系列:
圖書標籤:
  • 互聯網 
  • 社會學 
  • 新媒體 
  • SNS 
  • 心理學 
  • ClayShirky 
  • 網絡媒體 
  • 英文 
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The author of the breakout hit Here Comes Everybody reveals how new technology is changing us from consumers to collaborators, unleashing a torrent of creative production that will transform our world.

For decades, technology encouraged people to squander their time and intellect as passive consumers. Today, tech has finally caught up with human potential. In Cognitive Surplus , Internet guru Clay Shirky forecasts the thrilling changes we will all enjoy as new digital technology puts our untapped resources of talent and goodwill to use at last.

Since we Americans were suburbanized and educated by the postwar boom, we've had a surfeit of intellect, energy, and time-what Shirky calls a cognitive surplus. But this abundance had little impact on the common good because television consumed the lion's share of it-and we consume TV passively, in isolation from one another. Now, for the first time, people are embracing new media that allow us to pool our efforts at vanishingly low cost. The results of this aggregated effort range from mind expanding-reference tools like Wikipedia-to lifesaving-such as Ushahidi.com, which has allowed Kenyans to sidestep government censorship and report on acts of violence in real time.

Shirky argues persuasively that this cognitive surplus-rather than being some strange new departure from normal behavior-actually returns our society to forms of collaboration that were natural to us up through the early twentieth century. He also charts the vast effects that our cognitive surplus-aided by new technologies-will have on twenty-first-century society, and how we can best exploit those effects. Shirky envisions an era of lower creative quality on average but greater innovation, an increase in transparency in all areas of society, and a dramatic rise in productivity that will transform our civilization.

The potential impact of cognitive surplus is enormous. As Shirky points out, Wikipedia was built out of roughly 1 percent of the man-hours that Americans spend watching TV every year. Wikipedia and other current products of cognitive surplus are only the iceberg's tip. Shirky shows how society and our daily lives will be improved dramatically as we learn to exploit our goodwill and free time like never before.

具體描述

讀後感

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當自由時間纍積成認知盈餘   麥當勞想提高奶昔銷量,因此雇用瞭研究員來弄清楚顧客最關注奶昔的哪種特質。是要做得更稠?更甜?還是更涼?幾乎所有研究員關注的都是産品。然而Gerald Berstell卻選擇瞭忽略奶昔本身,對顧客進行研究。他每天坐在麥當勞裏長達18個小時,觀察都...  

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翻瞭幾十頁,覺得外國人寫書的思維方式仍然讓我接受不瞭。不是說邏輯性強的麼,我更像是在沙塵暴中找沙堆。有書評說第六章是亮點,我還未讀到。迴頭翻下,看瞭前幾張,隻看到顛來倒去的重復一個意思,不懂作者的邏輯  

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剋萊·捨基說,美國人一年花在看電視上的時間大約2000億個小時,而這幾乎是2000個維基百科項目一年所需要的時間。如果我們將每個人的自由時間看成一個集閤體,一種認知盈餘,那麼,這種盈餘會有多大?我們已經忘記瞭我們的自由時間始終屬於我們自己,我們可以憑自己的意願來消...

評分

我記得小的時候,大人對我說,情願你玩電腦也不要看電視,一個是動腦子的一個是不動腦子的。作者是不是想說明這問題。現在有互聯網瞭,齣現瞭social media瞭,更高級瞭,分享轉發評論的過程等於是一個學習的過程,輸入信息再轉化成自己的語言。分享和創造的過程使得自由時間變...  

用戶評價

评分

口水書,適閤快讀。

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裏麵有不少現實的例子。

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為什麼人們有那麼多時間上網做各種各樣的事情? 原因無非三種:手段(便捷)、動機(分享,互惠互利,自我的內在滿足和實現)和機會(有更多機會去實現人的倫理。 互聯網時代不是專業/業餘的二分法時代,而是認可普通人的創造是有價值的,本身就是自我實現的過程,互聯網前所未有地幫助人們實現這種價值。個人滿足與整全並非假象,但是網絡大眾的集體創造被無償占有也是事實。文化生産背後的技術與利益結構不應被人遺忘,無論該種利益屬於何種資本主義。

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so filled with constructive insights it is amazing.

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裏麵有不少現實的例子。

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