剋萊·捨基,被譽為“互聯網革命最偉大的思考者”、“新文化最敏銳的觀察者”,從事有關互聯網的社會和經濟影響的寫作、教學與谘詢,特彆關注社會網絡和技術網絡的交叉地帶。目前在紐約大學的互動電信項目中任教,其谘詢客戶包括諾基亞、寶潔、BBC、美國海軍和樂高公司等。多年來,在《紐約時報》、《華爾街日報》、《哈佛商業評論》、《連綫》和《IEEE計算機》等報刊上發錶文章,廣受讀者追捧,並經常在技術會議上充當主題演講者。
The author of the breakout hit Here Comes Everybody reveals how new technology is changing us from consumers to collaborators, unleashing a torrent of creative production that will transform our world.
For decades, technology encouraged people to squander their time and intellect as passive consumers. Today, tech has finally caught up with human potential. In Cognitive Surplus , Internet guru Clay Shirky forecasts the thrilling changes we will all enjoy as new digital technology puts our untapped resources of talent and goodwill to use at last.
Since we Americans were suburbanized and educated by the postwar boom, we've had a surfeit of intellect, energy, and time-what Shirky calls a cognitive surplus. But this abundance had little impact on the common good because television consumed the lion's share of it-and we consume TV passively, in isolation from one another. Now, for the first time, people are embracing new media that allow us to pool our efforts at vanishingly low cost. The results of this aggregated effort range from mind expanding-reference tools like Wikipedia-to lifesaving-such as Ushahidi.com, which has allowed Kenyans to sidestep government censorship and report on acts of violence in real time.
Shirky argues persuasively that this cognitive surplus-rather than being some strange new departure from normal behavior-actually returns our society to forms of collaboration that were natural to us up through the early twentieth century. He also charts the vast effects that our cognitive surplus-aided by new technologies-will have on twenty-first-century society, and how we can best exploit those effects. Shirky envisions an era of lower creative quality on average but greater innovation, an increase in transparency in all areas of society, and a dramatic rise in productivity that will transform our civilization.
The potential impact of cognitive surplus is enormous. As Shirky points out, Wikipedia was built out of roughly 1 percent of the man-hours that Americans spend watching TV every year. Wikipedia and other current products of cognitive surplus are only the iceberg's tip. Shirky shows how society and our daily lives will be improved dramatically as we learn to exploit our goodwill and free time like never before.
當自由時間纍積成認知盈餘 麥當勞想提高奶昔銷量,因此雇用瞭研究員來弄清楚顧客最關注奶昔的哪種特質。是要做得更稠?更甜?還是更涼?幾乎所有研究員關注的都是産品。然而Gerald Berstell卻選擇瞭忽略奶昔本身,對顧客進行研究。他每天坐在麥當勞裏長達18個小時,觀察都...
評分什麼是認知盈餘? 因為8小時工作製,人們每天會有8小時的自由支配時間。人類有消費(接受信息)、分享(傳播信息)、創造(提供新信息)的需求。在以前人們隻在電視機前進行消費,而如今,大量受過高等教育程度的人們可以通過互聯網進行分享和創造。如此多的盈餘時間如果能夠被...
評分 評分 評分I have to give it one more star after I finished the reading.
评分這本書讓我想起寫“排泄性用戶”那個做論壇的人。忘記名字瞭。挺實在的概念,不過就是不深。做任何新東西就是這樣吧,摸著石頭過河。
评分Interesting, but not quite useful.
评分it is coming!
评分Kindle版都不便宜,但又懶得等軟皮裝瞭。後麵那一堆資料,還真是有電子版看著方便 :)
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