Excellence in Public Relations and Communication Management (Communication Textbook Series) 2024 pdf epub mobi 电子书

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发表于2024-12-19

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出版者:Lawrence Erlbaum

作者:Grunig; Grunig, James E.;

出品人:

页数:664

译者:

出版时间:1992-05-01

价格:USD 85.00

装帧:Paperback

isbn号码:9780805802276

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图书标签: PR 广告 PA English

Excellence in Public Relations and Communication Management (Communication Textbook Series) 2024 pdf epub mobi 电子书图书描述

This work is a direct result of the "excellence project" - a comprehensive research effort commissioned by the IABC (International Association of Business Communicators) Research Foundation. The purpose of this project was to answer two fundamental questions about public relations: What are the characteristics of an excellent communication department? How does excellent public relations make an organziation more effective, and how much is that contribution worth economically? The research team began its work with a review of the literature in public relations and related disciplines relevant to these questions. What started as a literature review, however, has ended in a general theory of public relations, one that integrates most of the wide range of ideas about, and practices of, communication management in organizations.

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