You have a new venture in mind. And you've crafted a business plan so detailed it's a work of art. Don't get too attached to it.
As John Mullins and Randy Komisar explain in Getting to Plan B, new businesses are fraught with uncertainty. To succeed, you must change the plan in real time as the inevitable challenges arise. In fact, studies show that entrepreneurs who stick slavishly to their Plan A stand a greater chance of failing-and that many successful businesses barely resemble their founders' original idea.
The authors provide a rigorous process for stress testing your Plan A and determining how to alter it so your business makes money, solves customers' needs, and endures. You'll discover strategies for:
-Identifying the leap-of-faith assumptions hidden in your plan
-Testing those assumptions and unearthing why the plan might not work
-Reconfiguring the five components of your business model-revenue model, gross margin model, operating model, working capital model, and investment model-to create a sounder Plan B.
Filled with success stories and cautionary tales, this book offers real cases illustrating the authors' unique process. Whether your idea is for a start-up or a new business unit within your organization, Getting to Plan B contains the road map you need to reach success.
發表於2024-12-27
Getting to Plan B 2024 pdf epub mobi 電子書 下載
圖書標籤: 創業 商業模式 商業 戰略 英文原版 管理 英文 SciStartup
Well, it turns out that Plan B will lead to a healthy birth, not of a child, but an emerging new firm. The all-star team combined their academic rigorousness and veteran rule-of-thumb to shed some new lights on the trite topic of business planning. Rich in anecdotes across various startup settings, the book deserves an A on my reading list.
評分Well, it turns out that Plan B will lead to a healthy birth, not of a child, but an emerging new firm. The all-star team combined their academic rigorousness and veteran rule-of-thumb to shed some new lights on the trite topic of business planning. Rich in anecdotes across various startup settings, the book deserves an A on my reading list.
評分這個書 建議翻譯成中文 我讀完英文 受益匪淺
評分商科是門玄學…
評分這個書 建議翻譯成中文 我讀完英文 受益匪淺
Getting to Plan B 2024 pdf epub mobi 電子書 下載