Bo Burlingham is editor at large at Inc. magazine. He has also written for Esquire, Harper’s, Mother Jones, and The Boston Globe, among other publications, and is the coauthor, with Jack Stack, of The Great Game of Business and A Stake in the Outcome.
发表于2025-02-02
The Knack 2025 pdf epub mobi 电子书
这本书没有忽悠,有很多干货,摘三点: 一、如作者对市场的选择观点: 1.选择一个被检验了100多年的模式 2.从一个老化的市场寻找机会 3.准确的定位 二、作者对招聘销售人员的建议: 1.雇用的是销售员,不是企业家 2.不雇佣业内销售 3.不招应届毕业生 4.不招聘销售明星 ...
评分本书连载请参看:http://www.ebusinessreview.cn/c/book_detail-layoutId-38-id-229783.html 生意无论大小,我们总会遇到拦路虎,比如:有什么好办法不会让销售离职时不把“人脉”也带走。是应该争取10家小客户呢,还是赢得一家大客户,哪种会带来长期效益?是看销售数据呢,...
评分在豆瓣开了一个专栏,主要写投资自我管理方面,欢迎关注:http://read.douban.com/column/93927/ - 定价很重要,要综合考虑成本,使得最后有得赚,一般而言,毛利率要高。否则的话,卖多赔多。而创业初期现金流尤其重要。毛利率重要过销售,在毛利率高的情况下,销售得越多越...
评分我是抱着去开一个快餐店的心情来读这本书的。并不是为了检验书的对与错,而是真的在筹备开一个快餐店。 因为有了这样的背景,书中很多细节,都特别的具有实际的意义——每一项意见都能成为筹备过程中的不可忽视的提醒。就像复习一次考试,对着参考书查缺补漏一样。...
评分趁刚读完,印象新鲜,写篇书评吧! 关于这本书,我比较喜欢将它定义为:中小型服务类企业者经营问题指南。 这本书可以说是近些年出版关于企业经营管理方面为数不多的好书,可以看得出,是本实实在在的经验集。 简洁的说下感受吧。 特点: 1.书中提到的问题可以说是创业者在经...
图书标签: 创业 商业 business startup 销售 方法论 美国 理财
Two of Inc. magazine’s hugely popular columnists show how small-business people can deal with all kinds of tricky situations.
People starting out in business tend to seek step-by-step formulas or specific rules, but in reality there are no magic bullets. Rather, says veteran entrepreneur Norm Brodsky, there’s a mentality that helps street-smart people solve problems and pursue opportunities as they arise. He calls it “the knack,” and it has made all the difference to the eight successful start-ups of his career.
Brodsky explores this mind-set every month in Inc. magazine, in the hugely popular column he co-writes with journalist and author Bo Burlingham (best known for his acclaimed book Small Giants). In both their column and now their book, they tell stories about real companies facing real challenges, and show readers how to apply “the knack” to their own businesses.
Brodsky and Burlingham offer essential advice such as:
• Follow the numbers—that’s the best way to spot problems before they become life threatening
• Keep focusing on your real goal--it’s amazingly easy to get sidetracked by secondary concerns
• Don’t get so close to the problem that you lose all perspective Brodsky and Burlingham prove that street smarts and business acumen can be within any entrepreneur’s reach.
刚刚看了making ideas happen, rework, 顺手读这个
评分刚刚看了making ideas happen, rework, 顺手读这个
评分刚刚看了making ideas happen, rework, 顺手读这个
评分挺有意思的,作者是个多次创业者,几条经验分享蛮有意思,比如要注重毛利率,复购率,避免开创一个新市场因为教育市场非常贵等等,语言也不晦涩,值得一看
评分豆瓣上没有中文版,找英文版 mark 一下。特别实在,要想创业,读一读很有好处。
The Knack 2025 pdf epub mobi 电子书